Senior Digital Marketing Specialist, Content

Role Description

As a Senior Marketing Content Specialist, you will help develop and lead content strategies across the content team, with a strong focus on performance-driven content that supports demand generation, lead capture, and channel optimization. This role involves overseeing project planning, development, and execution of content programs focusing on lead generation, research, customer insights, brand awareness, and content performance across digital channels (SEO, paid media, email, and social).

Job Responsibilities

• Partner with the Sr. Manager, Institutional Growth and Demand to develop and execute comprehensive content strategies that align with our brand’s objectives and target audiences.
• Collaborate with the broader marketing (PMM and Growth and Demand) team to develop and refine content strategies based on:
  • Performance insights
  • Search intent
  • Audience targeting data
  • Funnel metrics
• Leverage SEO and paid media insights to inform content topics, formats, messaging, and prioritization throughout the customer journey.
• Partner with the Web Strategist to align content strategy with website architecture, navigation, and user experience best practices.
• Support the development of content frameworks and page-level strategies for key conversion and engagement pages.
• Evaluate content performance and identify opportunities for optimization across channels.
• Monitor and optimize on-site content performance (engagement, conversion rates, bounce rates) in partnership with web and analytics stakeholders.
• Identify opportunities for content improvements based on user behavior, heatmaps, and site performance data.
• Translate audience, keyword, and campaign insights into actionable content briefs and updates.
• Support testing and iteration of content to improve engagement, conversion, and lead quality.
• Stay on top of education technology trending topics and audience search behavior to support the development of literacy, math, and science content.
• Work with marketing team members to ensure messaging consistency and alignment between content strategy and acquisition channels across all public-facing marketing applications.
• Balance hands-on content creation with strategic oversight, editing, and content direction in partnership with channel owners.
• Contribute to briefs and outlines informed by SEO, paid media, and audience insights.
• Develop content marketing deliverables such as ad copy, landing pages, content articles, and more.
• Write, edit, proof, and collaborate with the ExploreK12 creative team to produce digital collateral.

Qualifications

• Ability to clearly articulate educational topics.
• A dynamic problem-solver focused on quality and responsiveness.
• Strong communication skills: writing, speaking, listening.
• Exceptional project leadership.
• Exceptional organizational skills, comfortably able to juggle multiple tasks and deadlines.
• An eager learner, willing and excited to learn from colleagues and partners.
• Data-informed decision-making and comfort interpreting marketing performance insights.
• Ability to translate audience and performance insights into compelling messaging.
• Experience collaborating with acquisition-focused marketers (SEO, PPC, email).
• Adobe CMS experience preferred.

Requirements

• Bachelor’s degree or higher.
• 3+ years of proven experience creating and editing content for publication, or digital marketing roles with demonstrated involvement in content development, optimization, or messaging.
• Strong project management skills.
• Self-motivated and detail-oriented with strong problem-solving capabilities.
• Experience working within a collaborative and cross-functional team environment.
• Experience using digital performance insights (e.g., SEO, paid media, or campaign reporting) to inform content decisions preferred.

Benefits

• Remote First Work Environment: Flexibility and trust to balance work with life.
• Reimbursement to help cover the cost of setting up your home or remote office.