Content Strategist, Senior Associate, Corporate Marketing

Role Description

The Content Strategist, Senior Associate, develops healthcare-focused marketing content, translating business objectives and subject matter expert insights into compelling, audience-centric deliverables. This role shapes content that engages Huron’s target buyers and advances them through the buyer journey.

• Create, edit, and adapt content across a wide range of formats and levels of complexity.
• Write, edit, and optimize health care content assets to engage Huron’s target buyers.
• Develop content pieces that align with campaign objectives, ensuring integration across channels and touchpoints.
• Contribute to content and campaign creative briefs.
• Apply brand, voice, and style guidelines to ensure quality and consistency.
• Adapt content, messaging, and storytelling approaches for different channels, personas, and stages of the buyer journey.
• Leverage AI-enabled tools for research, ideation, drafting, and content optimization.

Project Ownership

• Manage discrete projects, ensuring content is delivered on schedule with minimal oversight.
• Oversee timelines, deliverables, and workflows, proactively managing competing priorities and deadlines.
• Demonstrate strong time management skills, balancing multiple projects while maintaining high standards of quality.
• Coordinate approvals and feedback from stakeholders.
• Identify opportunities to repurpose or extend content across campaigns, channels, or business units.

Collaboration & Influence

• Work closely with subject matter experts to extract insights and shape their input into clear, compelling content.
• Partner with HC industry marketers and peers across marketing, creative, and digital to amplify content impact.
• Contribute to team knowledge sharing by documenting processes, lessons learned, and emerging best practices.
• Actively participate in and contribute to enterprise marketing meetings and collaborations.
• Share insights on content performance and recommend refinements to improve audience engagement and campaign impact.
• Regularly employ A/B testing and other best practices.

Growth & Leadership

• Informally mentor associates and analysts, offering guidance on writing and content best practices.
• Take initiative by leading portions of team discussions, presenting work to stakeholders, or piloting new processes/tools.
• Contribute to codifying Huron best practices for content development and integrating them into workflows and style manuals.

Technology & Tools

• Proficiency with project/content management systems (CMS).
• Skilled in SEO and content optimization tools and emerging AEO/GEO trends.
• Comfortable using AI-powered solutions (e.g., generative AI, workflow automation).

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 4+ years of content/marketing experience, including ownership of discrete projects.
• Familiarity with healthcare and life sciences industry trends, stakeholders, and terminology.
• Professional services or B2B experience preferred.

Core Skills & Competencies

• Content Development: Advanced writing, editing, and storytelling skills across formats and channels.
• Editorial Judgment: Ability to shape SME-driven content into clear, compelling narratives.
• Audience Orientation: Understands buyer needs and ensures content relevance.
• Collaboration with SMEs: Builds trust and credibility with subject matter experts.
• Project Ownership: Demonstrated ability to manage timelines, workflows, and deliverables.
• Data & Performance: Applies analytics and audience insights to refine content approaches.
• Brand Stewardship: Ensures consistency with Huron’s brand, style, and voice.

Salary & Benefits

• Estimated base salary range: $85,000 - $115,000.
• Total estimated compensation range (including annual incentive compensation): $97,750 - $132,250.
• Eligible to participate in Huron’s benefit plans, including medical, dental, and vision coverage.