Senior Content Strategist, Search Innovation

Role Description

As Senior Content Strategist, Search Innovation, you will lead Begin's content-driven growth strategy across traditional search, AI-powered answer engines, and emerging discovery platforms. You will build scalable content ecosystems that help parents find trusted answers at every stage of their journey while driving measurable business outcomes.

This role sits at the intersection of content strategy, SEO, audience insights, and AI-driven discovery. You will:

• Identify high-value content opportunities.
• Develop editorial frameworks.
• Create scalable systems that increase visibility across Google Search, AI assistants, social search, answer engines, and future discovery channels.

You thrive in fast-moving environments where the search landscape is shifting rapidly. You are deeply curious about how families find information, products, and support in an AI-shaped world. You care about building defensible organic growth systems that drive adoption, engagement, and long-term value — not just traffic.

What You Will Drive

• Drive Content Strategy & Editorial Growth
  • Lead the end-to-end content strategy for Begin's content ecosystem.
  • Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis.
  • Create editorial roadmaps aligned with parent needs, business priorities, and emerging search opportunities.
  • Establish scalable content frameworks that support expertise, trust, and authority.
• Lead Organic Search Strategy
  • Develop and execute a holistic content discovery strategy spanning SEO, AEO, and AI-driven search experiences.
  • Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging discovery platforms.
  • Build content programs that increase visibility across both traditional search results and AI-generated answers.
• Build Content Systems for AI Discovery
  • Design content structures optimized for both human audiences and AI-powered retrieval systems.
  • Develop content formats that improve discoverability in answer engines and generative search experiences.
  • Partner with subject matter experts to transform educational expertise into highly discoverable content assets.
  • Experiment with AI-assisted content workflows that improve speed, quality, and scale.
• Audience & Opportunity Research
  • Analyze search behavior, audience needs, and content performance to identify growth opportunities.
  • Translate consumer insights into content strategies that address high-intent parenting questions and decision-making moments.
  • Monitor competitive landscapes and evolving discovery trends.
• Cross-Functional Content Leadership
  • Partner with Product, Marketing, Design, Learning, and Engineering teams.
  • Advocate for content-first thinking throughout the organization.
  • Align content investments with acquisition, engagement, and retention goals.
• Performance & Optimization
  • Own content performance reporting across traffic, engagement, conversions, rankings, and AI discovery visibility.
  • Establish measurement frameworks that connect content impact to business outcomes.
  • Continuously optimize content portfolios based on audience behavior and performance insights.

Qualifications

• 6–9 years of experience in content strategy, organic growth, SEO, or search-driven content marketing with a track record of driving measurable business impact.
• Proven success developing scalable content strategies that increase organic visibility, engagement, and acquisition.
• Strong expertise in content strategy, audience insights, search intent, topic clustering, and editorial planning.
• Working knowledge of SEO best practices and tools such as Google Search Console, Ahrefs, Semrush, and GA4.
• Experience optimizing content for AI-powered discovery, including Answer Engine Optimization (AEO) and emerging search experiences.
• Strong analytical skills with the ability to translate performance data into actionable content strategies.
• Excellent communication skills and experience collaborating across Product, Marketing, Design, Engineering, and subject matter experts.
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced, high-growth environment.

Benefits

• Remote-first culture designed to support flexibility and focus.
• Comprehensive health coverage including medical, dental, and vision.
• 401(k) to support your long-term financial goals.
• Company-paid life insurance and disability coverage.
• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
• Flexible PTO and sick time that we actually encourage you to use.
• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
• A supportive, collaborative team working on products that make a meaningful impact for families.
• Salary MIN: $135,000 MAX: $150,000. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors.

Company Description

Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.