Senior Content Strategist

Role Description

For us, content is the engine that fuels every touchpoint across our buyer's journey. It is the catalyst that drives engagement and sparks meaningful conversations in the market. Ultimately, our content represents AudienceView. It communicates exactly who we are, what we value, and how we champion our customers. Because this function is absolutely critical to our high-performing marketing team, we need a Senior Content Strategist who is ready to take the reins.

This is a dynamic, high-impact role for a true builder who loves to think big but isn't afraid to get their hands dirty. You won't just be designing the roadmap; you will be the hands-on creator executing it. We are looking for someone with a deep passion and creativity for building the content and tools that will genuinely help our audience succeed. In this role, you will independently lead our end-to-end content strategy across the full marketing funnel, perfectly balancing high-level positioning with rapid execution to drive demand, engage our ideal customer profile (ICP), and support pipeline growth.

What You’ll Do

• Full-Funnel Content Strategy & Execution: Own the content strategy across the full marketing funnel—planning and writing blogs, long‑form content, case studies, landing pages, conversion copy, and social media.
• Thought & Category Leadership: Play a hands-on role in building and growing our thought leadership initiatives, directly contributing to establishing our overarching category leadership in the market.
• Organic Social Media Mastery: Bring a genuine love for organic social channels. Expertly manage a calendar that strategically intersperses highly engaging posts, thought leadership, timely industry trends, and the core benefits of the AudienceView platform.
• AI-Accelerated Content Production: Use AI tools fluidly and responsibly as a co-pilot to accelerate your workflow, generating a high volume of content while maintaining a fiercely high bar for quality, originality, and market resonance.
• Search & Generative Engine Optimization: Collaborate with SEO and AEO teams to identify and prioritize high‑impact topics that capture demand from our target audiences.
• Content Repurposing & Lite Video Editing: Repurpose, adapt, and distribute content across channels to extend its lifespan. Step in for "lite" video editing—like slicing up webinars into punchy, bite-sized social clips—to maximize engagement.
• Editorial Roadmap Management: Manage the editorial calendar and ensure a consistent publishing cadence that aligns directly with our revenue and business goals.
• Performance Tracking & Optimization: Track performance metrics (organic traffic, engagement, pipeline influence) and use those insights to continuously test and refine content formats, messaging, and distribution channels.

Qualifications

• 5 to 6 years of experience in content strategy, content marketing, or a related role within a fast-paced environment.
• A "Builder and Doer" Mentality: Proven experience not just planning, but actively executing content strategies across the full B2B marketing funnel.
• AI Fluency: Demonstrated ability to leverage AI tools to scale content production without sacrificing the human touch, brand voice, or quality.
• Multimedia Agility: Hands-on experience with basic, "lite" video editing software to repurpose long-form video (like webinars) into short-form assets.
• SEO/AEO Expertise: Strong understanding of search and generative engine optimization principles and how to apply them seamlessly in content planning and creation.
• Exceptional Communication: Top-tier writing, editing, and storytelling skills, with experience partnering with Product Marketing to distill complex concepts into clear messaging.
• Data‑Driven Mindset: Experience using performance metrics to guide editorial decisions and prove content ROI.
• Strong Project Management: The ability to juggle multiple projects, manage stakeholders, and meet deadlines.

Nice to Have

• Experience in B2B SaaS environments, particularly in the live events, ticketing, or arts and culture sectors.
• Familiarity with advanced content distribution strategies across multiple channels.
• Experience with CMS platforms, analytics tools, and marketing automation software.

Benefits

• We’re a global leader in live events technology.
• We’re passionate about live entertainment.
• We have amazing clients, including sports, live music, and performing arts organizations.
• Our employees love us: excellent benefits, competitive salaries, flexible hours, remote work opportunities, and more!
• We're a remote-first company, allowing flexibility to work anywhere in Canada, the USA, UK, and Chile.
• Diversity and inclusion are paramount to building our culture.
• Flexible work schedule: permanent employees can take off alternating Fridays by condensing their two-week schedule into 9 days.
• Flexible, uncapped vacation and sick policy.

Important Hiring Notice

AudienceView only extends job offers after direct conversations with both the hiring manager and HR via Microsoft Teams. We do not make offers via text or without a formal interview. If you receive a suspicious message, please disregard it.

This position is for an existing vacancy on our team, and we’re excited to find the right person to join us. We value clear communication, so if you interview with us, you’ll hear back about our decision within 45 days of your final interview. For compliance and transparency, we securely keep job postings and application details for up to three years after the posting closes.