Senior Digital Content Strategist

Role Description

The Senior Digital Content Strategist is responsible for developing and optimizing digital content and conversion experiences that support Baylor Genetics’ growth marketing and commercial objectives. This role owns the content-to-conversion layer of the integrated campaign model, ensuring that digital experiences, campaign assets, landing pages, and customer journeys effectively engage target audiences and drive measurable conversion outcomes.

Working closely with Growth Marketing, Product Marketing, Corporate Affairs & Communications, and external creative partners, this role translates messaging and campaign strategy into compelling digital experiences that improve engagement, conversion, and pipeline performance across the customer journey.

This position requires a strategic and analytical marketer with expertise in digital content strategy, conversion optimization, customer journey mapping, and performance-driven content execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field
• 5–8+ years of experience in digital content strategy, digital marketing, conversion optimization, or content marketing
• Strong experience developing digital campaign assets, landing pages, nurture content, and conversion-focused experiences
• Experience with CMS platforms, marketing automation tools, website optimization, and analytics platforms
• Strong understanding of CRO, SEO, customer journey mapping, and digital engagement strategies
• Experience collaborating across marketing, creative, and commercial teams
• Strong writing, editing, and content strategy skills
• Analytical mindset with ability to use performance insights to drive optimization
• Equivalent combination of education and experience may be considered

Requirements

• Healthcare, diagnostics, biotech, medtech, or life sciences experience strongly preferred

Company Description

Baylor Genetics is proud to be an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome and encourage applicants from all backgrounds to apply. We do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, pregnancy, childbirth, or any other status protected by applicable federal, state, or local law. If you need an accommodation during the application process, please contact our Human Resources team.