EverPro - Senior Growth Marketing Manager - ABM (Remote, US)

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 745,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here:

EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth.

Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.

improveit 360 is looking for a Senior Growth Marketing Manager – ABM to build and scale our account-based marketing strategy for a focused market of high-value remodeling businesses.

This is a strategic, hands-on role for an experienced ABM marketer who can bring Marketing and Sales together around a shared target-account strategy and turn account intelligence into programs that drive engagement, pipeline and revenue.

You’ll own the ABM motion across target account strategy, account tiering, buying committee engagement, intent, coordinated Sales and Marketing plays, Marketing Qualified Accounts (MQAs), and measurement. Because we serve a relatively small, high-value market, you’ll help us determine where highly personalized 1:1 and 1:few approaches matter most and where broader account-based programs can create leverage.

Most importantly, you’ll build a strong partnership with Sales and create a repeatable ABM operating model that both teams can use to identify, engage and progress the accounts that matter most.

Responsibilities:

Own the ABM Strategy

• Own and continuously refine improveit 360’s Target Account List (TAL), account tiers and prioritization criteria in partnership with Sales.
• Define priority personas and buying committees and improve contact coverage across target accounts.
• Develop the right mix of 1:1, 1:few and 1:many strategies based on account value, ICP fit, intent and engagement.
• Build and maintain a prioritized roadmap for evolving the ABM program as our capabilities mature.

Build and Activate Account-Based Programs

• Develop integrated account-based plays across priority accounts and segments.
• Translate account tiers, buying committees and customer needs into differentiated engagement strategies.
• Partner with Paid Media, Product Marketing, Content, Events and other teams to activate coordinated account experiences.
• Identify messaging, content and personalization needs and partner with channel owners to bring them to market.
• Test and optimize channels, audiences, messaging and plays based on account engagement and progression.

Lead Sales + Marketing Alignment

• Serve as the primary Marketing partner to Sales leadership for the ABM motion.
• Establish recurring account reviews focused on priority accounts, intent, engagement and next actions.
• Translate Marketing and account intelligence into actionable recommendations for AEs and SDRs.
• Develop Sales plays and enablement tied to account tier, persona and buying signals.
• Build feedback loops so Sales insights continually improve targeting, messaging and qualification.

Own Account Progression + Measurement

• Own the account funnel from target account → engaged account → MQA → Sales-accepted account → opportunity → pipeline/revenue.
• Define and continuously improve MQA criteria and Sales handoffs in partnership with Sales and RevOps.
• Use account fit, intent, buying committee engagement and Marketing activity to identify accounts showing meaningful buying signals.
• Partner with Marketing Ops and RevOps on ZoomInfo MarketingOS, Salesforce integrations, data quality, workflows and reporting.
• Measure account coverage, engagement, MQAs, Sales acceptance, opportunities, pipeline and revenue.
• Use performance data and Sales feedback to identify where accounts are stalling and continually improve the program.

Skills and Experience needed for success in this role:

You enjoy building, not simply inheriting a mature ABM program. You’re comfortable walking into ambiguity, assessing what exists and creating structure without overengineering it.

You know successful ABM starts with Sales and Marketing agreeing on who matters, how to engage them and what happens when an account shows interest. You bring a strong point of view while remaining collaborative enough to adapt based on Sales feedback, customer insights and performance.

Ultimately, you’re focused on building the right ABM program for the market — one that is actionable for Sales and creates measurable account progression, pipeline and revenue.

• Significant experience building or leading B2B account-based marketing programs, ideally in SaaS or another complex B2B environment.

• Hands-on experience with target account strategy, account tiering, buying committees, intent, personalization and ABM measurement.

• Strong understanding of 1:1, 1:few and 1:many ABM models and when to use each.

• Demonstrated ability to partner with Sales leadership, AEs and SDRs to build shared account strategies and coordinated plays.

• Experience with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity or similar.

• Strong understanding of Salesforce and experience partnering with Marketing Ops and RevOps on data, integrations and reporting.

• Analytical mindset with the ability to translate account data into clear actions and business decisions.

• Ability to move comfortably between strategy and execution and work cross-functionally across Marketing.

• Strong communication, facilitation and stakeholder-management skills.

Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States– if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

Compensation: The target total compensation (base + bonus) for this position is $120,000 to $140,000 per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

EverCommerce uses approved artificial intelligence (“AI”) tools to support its business operations. Employees are encouraged to use authorized AI tools, when appropriate for their roles, to improve efficiency, quality, and innovation. All AI use must comply with company policies, including requirements concerning confidentiality, data security, intellectual property, accuracy, and human review. Employees remain responsible for reviewing and validating AI-assisted work.