EverPro - Senior Manager, Growth Marketing (Remote, US)

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 745,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries,

EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here:

EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth.

Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.

We’re looking for a Senior Growth Marketing Manager to own and accelerate customer acquisition for one or more of our businesses. This is a senior individual contributor role for a marketer who can connect business goals to a clear growth strategy, translate that strategy into an integrated marketing plan, and work across channel, product marketing, sales, and operations teams to deliver measurable results.

This person will serve as the growth owner for their business , with accountability for understanding funnel performance, identifying the biggest opportunities and constraints, and ensuring our marketing investments work together as a cohesive acquisition engine.

The ideal candidate is equally comfortable analyzing funnel performance, developing a campaign strategy, challenging an underperforming channel, partnering with Sales on pipeline needs, and bringing together specialists across paid media, lifecycle marketing, content, SEO, product marketing, creative, and operations to execute against a shared growth plan.

This is not a role focused on producing a high volume of disconnected campaigns. We’re looking for someone who thinks in systems, customer journeys, and business outcomes — and knows how to turn those insights into action.

Responsibilities:

Growth Strategy & Business Performance

• Own the growth marketing strategy and customer acquisition plan for your assigned business.
• Translate revenue and new-customer goals into funnel targets, channel strategies, campaigns, and growth initiatives.
• Develop a deep understanding of the business, market, ICP, customer buying journey, competitive landscape, and sales motion.
• Regularly assess the health of the acquisition engine and identify the highest-impact opportunities, gaps, and risks.
• Build quarterly and annual growth plans grounded in historical performance, market dynamics, channel capacity, and business priorities.
• Maintain a clear point of view on what is working, what isn’t, why, and what should change.

Funnel & Performance Management

• Own marketing performance across the acquisition funnel, including lead generation, MQLs, pipeline contribution, conversion, customer acquisition, and marketing efficiency.
• Analyze funnel and channel performance to identify trends, bottlenecks, quality issues, and opportunities for optimization.
• Partner closely with Marketing Operations, Revenue Operations, and Sales to improve attribution, lead quality, scoring, routing, reporting, and funnel visibility.
• Establish forecasts and performance expectations and proactively communicate risks or gaps to stakeholders.
• Move quickly when performance falls behind plan, developing clear remediation strategies rather than waiting for monthly or quarterly results.

Integrated Campaign Strategy

• Develop integrated campaigns that connect audience, message, content, channels, conversion experiences, nurture, and Sales activation into a cohesive buying journey.
• Define the role each channel and asset plays within the broader campaign rather than treating individual tactics as standalone programs.
• Partner with Product Marketing to translate customer insights, positioning, and product value into compelling acquisition strategies.
• Build campaigns that intentionally move prospects from awareness and education through evaluation and Sales engagement.
• Continuously test new audiences, messages, offers, channels, and conversion experiences to identify scalable growth opportunities.

Cross-Functional Leadership

• Serve as the primary marketing partner for business and Sales leadership.
• Orchestrate specialists across Paid Media, Marketing Automation, Content, SEO/AEO, Creative, Product Marketing, Events, Partnerships, ABM, and Marketing Operations.
• Create clear briefs and strategic direction so functional teams understand the business problem, audience, desired outcome, and role their work plays within the broader strategy.
• Partner with Sales on pipeline needs, lead quality, account strategy, prospect engagement, and campaign activation.
• Build strong relationships across Marketing, Sales, Product, Customer Experience, and Operations to remove blockers and accelerate growth.
• Influence priorities and drive accountability across teams even when you do not directly manage the people executing the work.

Experimentation & Growth Engine Development

• Identify and prioritize new growth opportunities beyond existing acquisition channels.
• Develop structured hypotheses and tests across channels, audiences, offers, messaging, landing experiences, lifecycle programs, partnerships, and emerging platforms.
• Evaluate experiments based on both near-term performance and their potential to become scalable parts of the acquisition engine.
• Balance optimization of proven channels with thoughtful investment in new growth opportunities.
• Document learnings and use them to continuously improve future strategy and execution.

Skills and Experience needed for success in this role:

• 7+ years of experience in growth marketing, demand generation, integrated marketing, or a related B2B marketing discipline.
• Demonstrated experience owning customer acquisition, pipeline, or revenue-related marketing goals.
• Strong understanding of the B2B funnel and how marketing channels work together across the customer journey.
• Experience developing and executing integrated, multi-channel campaigns.
• Strong analytical skills with the ability to translate performance data into clear insights and actions.
• Experience working with paid media, lifecycle/email marketing, content, SEO, conversion optimization, events, partnerships, and/or account-based marketing.
• Strong understanding of marketing automation, CRM, attribution, and funnel reporting.
• Experience partnering closely with Sales and Revenue Operations.
• Ability to operate strategically while remaining close enough to execution to move work forward.
• Strong project management and prioritization skills with the ability to manage multiple initiatives and stakeholders.
• Excellent communication skills and the ability to clearly articulate strategy, performance, risks, and recommendations to senior leaders.
• A bias toward action, experimentation, and continuous improvement.

Nice to Have

• Experience marketing SaaS or technology products to SMB or mid-market customers.
• Experience working within a portfolio or multi-brand organization.
• Experience with Salesforce, Marketo, HubSpot, or similar CRM and marketing automation platforms.
• Experience building or diversifying an acquisition engine beyond paid search and traditional demand generation.
• Familiarity with ABM, product-led growth, partnerships, referral programs, AEO/GEO, and emerging acquisition channels.
• Experience working in home services, field services, construction, remodeling, or adjacent industries.

Where: US Remote
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States– if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

Compensation: The target total compensation (base + bonus) for this position is $115,000–$135,000 per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

EverCommerce uses approved artificial intelligence (“AI”) tools to support its business operations. Employees are encouraged to use authorized AI tools, when appropriate for their roles, to improve efficiency, quality, and innovation. All AI use must comply with company policies, including requirements concerning confidentiality, data security, intellectual property, accuracy, and human review. Employees remain responsible for reviewing and validating AI-assisted work.