Product Director, Patient Marketing, Bladder Cancer

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Bladder Cancer Portfolio, Patient Marketing located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at

The Product Director will be accountable for leading the nurse and patient focused strategies and execution for Erda-iDRS and INLEXZO treatment in the Bladder Cancer disease state. In this role, you will focus both on the development of strategies and tactics for adequate nurse education, as well as optimal patient support and activation strategies, including insight generation, strategy development, strategic media planning, content development, and tactical execution. The Product Director will work with a cross functional team of brand partners, field sales, internal partners, and agency partners to help support bladder cancer patients.

Position Description:

• Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development , Medical Affairs, and key internal partners
• Develops content with learning and development team for sales meetings and ongoing field development to support brand strategies
• Leads advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
• Drives the development and execution of patient and Patient Care Team (PCT) engagement initiatives, including disease education, treatment support resources, patient experience, and omnichannel customer journeys
• Champions the voice of the patient by translating patient, caregiver, and provider insights into customer-centric strategies that support treatment adoption, persistence, and portfolio growth

Qualifications:

Requirements:

• A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
• A minimum 5 years’ experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
• Proven proficiencies in marketing, project management, and clear communication.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Preferred:

• People leadership experience
• Experience in oncology
• Product launch experience
• Previous sales experience
• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (View email address on click.appcast.io) or contact AskGS to be directed to your accommodation resource.

Preferred Skills:

• Advertising
• Brand Identity
• Brand Positioning Strategy
• Brand Reputation Management
• Budget Management
• Content Management
• Customer Intelligence
• Data Analysis
• Design Mindset
• Execution Focus
• Financial Analysis
• Interpersonal Influence
• Marketing Campaign Management
• Organizing
• Performance Measurement
• Public Relations (PR)
• Sales Promotions
• Social Media Management
• Tactical Planning
• Technical Credibility