Brand Immersion Program Specialist

Brand Immersion Program Specialist

Scout Motors is carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.

But Scout is more than just a brand, it's a legacy steeped in a culture of exploration, caretaking, and hard work.

The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn't been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements an all-electric powertrain as well as the Harvester range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.

At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.

Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now!

What You'll Do

The Brand Immersion Program Specialist is the experiential storyteller and program owner behind Scout Motors' most immersive learning moments. This role equips Sales and Support teams with the product expertise and brand fluency needed to deliver exceptional customer experiences translating Scout's heritage, product depth, and EV innovation into compelling, customer-facing narratives.

This role owns the end-to-end design, execution, and evolution of Scout's flagship Brand Immersion Program at the Experience Center in Blythewood, SC, including an on-track drive experience and the fleet that powers it. Through facilitation, coaching, content development, and experiential program management, the specialist drives consistent brand messaging, product launch readiness, and continuous performance improvement across every customer-facing channel while becoming a recognized expert in the long and proud heritage of Scout as a brand and a company.

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

• Brand Immersion Program Ownership Blythewood Experience Center
• Design, execute, and continuously improve Scout's Brand Immersion Program, anchored at the Experience Center in Blythewood, SC.
• Lead the coordination and delivery of experiential learning, including the on-track drive program and hands-on vehicle experiences.
• Manage the operational readiness, scheduling, maintenance coordination, and utilization of the program's vehicle fleet.
• Recruit, onboard, schedule, and quality-manage contract drive coaches; serve as the primary point of accountability for their performance and brand alignment.
• Define program standards, facilitation playbooks, and safety protocols that elevate immersive brand storytelling through experience.
• Partner with Facilities, Legal, Risk, and Vehicle Operations to ensure safe, compliant, and premium guest experiences.
• Measure program effectiveness and iterate to improve engagement, knowledge retention, and brand affinity.

• Training Delivery & Facilitation
• Develop and deliver training on new products, features, and brand messaging.
• Deliver engaging, brand-aligned sessions across instructor-led (ILT), virtual (VILT), and asynchronous formats.
• Facilitate onboarding, product launches, and capability-building programs for diverse audiences from new hires to seasoned sales professionals.
• Adapt facilitation style to suit audience needs, learning objectives, and regional nuances.
• Serve as a role model for facilitation excellence, embodying Scout's brand values and leadership expectations.

• Onboarding & Enterprise Brand/Product Deep Dives
• Within the next 1218 months, this role will lead delivery of brand and product deep-dive training as part of Scout's company-wide onboarding experience, delivered both in-person in Charlotte and virtually.
• Ensure new hires achieve early brand fluency and product confidence through structured, immersive learning.
• Align onboarding content with the broader Brand Immersion strategy to create a coherent employee journey from day one through field readiness.

• Ambassador Program Enablement
• Own execution of the Ambassador Program training curriculum, ensuring consistent brand representation and customer experience standards.
• Equip Ambassadors with the messaging, product knowledge, and storytelling tools needed to represent Scout effectively across channels and events.
• Maintain an ongoing enablement cadence refreshers, launch updates, and certifications to keep the Ambassador community fluent and current.

• Product & Brand Expertise
• Translate complex product features into customer-friendly language that supports sales enablement and brand storytelling.
• Maintain deep knowledge of Scout's product roadmap, competitive positioning, and customer experience strategy.
• Support in-store and field coaching to reinforce product knowledge and selling behaviors.
• Partner with Product, Marketing, and Sales teams to ensure training content is accurate, timely, and strategically aligned.

• Program Development & Content Creation
• Collaborate with subject matter experts to design scalable, blended learning programs.
• Create training materials including presentations, videos, job aids, FAQs, and microlearning assets.
• Ensure content reflects adult learning principles, instructional design best practices, and brand voice.

• Performance Coaching & Field Enablement
• Conduct on-site and virtual coaching sessions focused on sales process, customer engagement, and product positioning.
• Assess learner performance through observation, discussion, and formal evaluations.
• Provide actionable feedback to learners and leadership to drive behavior change and improve KPIs.

• Cross-Functional Collaboration
• Partner with regional managers, store leaders, and HQ teams to identify training needs and align on priorities.
• Provide feedback to program designers and L&D teams to refine content and delivery.
• Participate in train-the-trainer initiatives and support enterprise learning programs.

• Continuous Improvement & Innovation
• Stay current on facilitation trends, adult learning theory, and emerging experiential learning technologies.
• Analyze course feedback and learner data to improve training effectiveness and engagement.
• Champion a learner-first mindset and foster a culture of growth, inclusion, and excellence.

• Location & Travel Expectations
• This role will be based out of the Scout Motors location in Charlotte, North Carolina / Blythewood, South Carolina.
• This role requires 4-5 days per week in the office, with regular in-person meetings and events.
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.

What You'll Bring

We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You'll be comfortable with change and flexible in a fast-paced, high-growth environment. You'll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring:

• Bachelor's degree in Marketing, Communications, Business, Education, or related field.
• 3+ years of experience in product training, brand education, sales enablement, or experiential learning programs.
• Strong presentation and facilitation skills.
• Familiarity with automotive product cycles and customer experience.
• Familiarity with Electric Vehicles, charging, and common consumer EV conversations is a must.

• Preferred Skills
• Behind-the-wheel drive coaching experience, or prior management of a vehicle-based drive program utilizing contract coaches, strongly preferred.
• Ability to translate technical features into customer-friendly language and communicate with clarity and impact.
• Deep understanding of adult