Vice President- Deposit Product Marketing Strategy Manager

Vice President Marketing Strategy

Help shape the future of deposits at JPMorganChase. Your effort and ideas will drive real change for millions of customers in client banking, automated technology and more. And working here means you have the ambition to shape the future. Where people inspire excellence, leaders invest in your growth, tools and technology amplify your skills, and our scale multiplies your impact. This is what happens when you join JPMorganChase, where ambition meets possibility.

As a Vice President leading Marketing Strategy within the Co-Brand Deposit Product team, you will collaborate closely with senior leaders and the Commercial Banking acquisition and engagement teams to develop and execute the annual marketing strategy for a new consumer deposit product. You will apply strong strategic thinking, build and manage effective cross-functional relationships, and demonstrate a deep understanding of marketing tactics and go-to-market strategy to support the successful launch and ongoing growth of this co-branded offering with an exciting external partner.

Leverage your skills in supporting the launch of a new Consumer Deposit product with an exciting co-branded partner.

Job responsibilities:

• Own stakeholder relationships with business/product leaders to understand priorities, audiences, and desired outcomes, translating needs into marketing and communications direction.
• Partner closely with marketing leads to facilitate cross-organizational project discussions with multiple teams and stakeholders, driving alignment, and achieving common project goals.
• Lead high level marketing & communications strategy coordination across channels (paid, owned, earned, social, email, web, PR/comms), ensuring alignment to business objectives.
• Partner with marketing team to define campaign briefs and strategic requirements (objectives, target segments, key messages, positioning, channel mix hypotheses, timing considerations) and hand off to execution teams.
• Set, align, and govern KPIs and measurement plans for marketing and communications (e.g., awareness, engagement, lead/acquisition, reputation, web performance), including metric definitions and success criteria.
• Develop quarterly/monthly performance scorecards and maintain KPI dashboards with execution teams/analytics partners; ensure consistent tracking and reporting standards.
• Run performance reviews and optimization forums (weekly/biweekly) with channel owners to evaluate results vs. targets and agree on corrective actions.
• Manage cross-functional dependencies with Sales, Product, Digital, Analytics, Comms/PR, and Customer teams to ensure end-to-end alignment.
• Champion test-and-learn / experimentation strategy by defining learning agendas and measurement requirements; coordinate execution teams on what to test and why.
• Provide executive-ready updates summarizing strategy, progress, performance vs. KPIs, key risks, and next steps

Required qualifications, capabilities, and skills

• 5+ years of experience in retail banking and product strategy
• Experience shaping and defining marketing strategy
• Experience working with marketing execution teams
• Strong strategic planning capabilities with comfort defining approaches using multiple inputs
• Highly organized and detail oriented with a structured/analytical approach to problem solving
• Excellent written and verbal communication skills with proven ability to work with senior management and ability to create / present / defend executive-level communications
• Team player with ability to build strong cross-business relationships and influence across lines of business, functional areas, product teams
• Must be comfortable with ambiguity and change in a fast-paced environment, including ability to effectively prioritize, communicate, resolve and/or escalate issues
• Self-motivated individual that demonstrates initiative and leads with flexibility, adaptability, and reliability with minimal supervision
• Proficiency in MS Teams, and MS Office (Outlook, Word, Excel, PowerPoint, SharePoint).

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.