Web & Email Specialist - Remote (in U.S. only)
Precept
Reports To: Digital Marketing Manager
GENERAL SUMMARY:
The Web & Email Specialist supports Precept's digital marketing and customer experience efforts through email implementation, website execution, troubleshooting, and third-party platform support. This role focuses on accurate and efficient execution of digital marketing initiatives using approved content, designs, and processes while supporting a positive customer experience.
ESSENTIAL JOB FUNCTIONS
Web Page Implementation
- Builds and updates web pages, landing pages, pop-ups, podcast pages, and other website elements using approved designs and content provided by team.
- Supports website updates, enhancements, and feature additions in partnership with the Technology team.
- Executes website tracking updates and implementation requests provided by the DMM.
- Tests website functionality, formatting, and responsiveness before launch.
- Provides metrics and reporting support as requested.
Email Implementation
- Manages and executes email sends and journeys inside the Klaviyo platform based on preloaded copy and designs from team.
- Builds and maintains audiences, customer journeys, automations, and segmentation based on DMM direction.
- Monitors email deliverability and communicate issues or recommendations to the DMM.
- Execute tracking and tagging practices using tools such as Klaviyo, UTM, GA4, and Google Tag Manager.
- Tests email functionality across major devices and platforms.
- Provides metrics and reporting support as requested.
Digital Troubleshooting
- Monitors, researches and troubleshoots email, website, and platform issues as needed.
- Identifies and reports rendering, tracking, deliverability, or functionality issues.
- Maintains high accuracy and attention to detail across all digital executions.
Third Party Digital Implementation
- Maintains and updates content across third-party digital platforms and systems.
- Supports implementation of approved customer journeys, forms, and content flows in external platforms.
- Works with Marketing and Technology teams to support platform integrations and updates.
- Applies approved content, layouts, and user flows within third-party systems.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Experience with email marketing and automation platforms such as Klaviyo, or similar tools.
- Experience working with website platforms such as Shopify, WordPress, Salesforce, or related systems.
- Working knowledge of HTML, CSS, JavaScript, and responsive web/email formatting.
- Experience with Google Analytics, GA4, Google Tag Manager, and digital tracking practices.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Troubleshooting, organizational, and communication skills.
- Experience testing digital functionality across browsers, devices, and platforms.
- Works with high speed and high accuracy.
- Research issues and provide findings to DMM for final recommendations.
- Balances independent execution with collaboration within team and IT as needed.
- Maintains strong attention to detail and proactive communication.
PRECEPT CORE VALUES:
Supports and demonstrates the mission and values of Precept:
- Excited about God's Word
- Servant hearted
- Happy to be here
- All In
TRAINING AND EXPERIENCE:
- Bachelor's degree preferred.
- 2+ years of related digital marketing, website, or email implementation experience preferred.
PHYSICAL REQUIREMENTS:
0-24%
25-49%
50-74%
75-100%
Seeing:
Must be able to read documents, evaluate visual images, and use computer.
X
Hearing:
Must be able to communicate with co-workers, constituents, and vendors.
X
Standing/Walking/Mobility:
Move freely between departments and location shoots.
X
Climbing/Stooping/Kneeling:
X
Lifting/Pulling/Pushing:
X
Fingering/Grasping/Feeling:
Must have the ability to use keyboard and telephone.
X
PHYSICAL DIMENSIONS : Light work: Exerting minimal force consistently to move objects less than 10 lbs.
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