Social Media Intern

Job Description

Job Description

Salary: $18-$20 hour

Social Media Intern, 2026

JASPER | Luxury Full-Home Renovation & Design-Build | Nashville, TN

Reports to: Jasmine Chambers, JASPERS CEO

Hours: 10 to 15 hours per week

Location: Hybrid (Nashville based)

Compensation Range: $18 to $20 per hour, based on experience and results, plus performance-based perks

Our Culture

At JASPER, excellence is not the goal; it is the baseline. As a Nashville design-build firm, our work is grounded in our EPIC values: Excellence, People, Integrity, and Communication. These are not just words on the wall. They guide how we build trust with our team and clients, approach our craft, and deliver exceptional work to people who value it. We expect that same level of care in everything that carries our name, down to every single post. Jasper is proud to be recognized as a 2026 Quantum Certified Workplace in Nashville, reflecting our continued focus on building a workplace where people feel supported and teams thrive.

Position Overview

JASPER builds the kind of homes people remember. We are looking for a social media intern to own how that story shows up online, every day, across our active platforms including Instagram, Facebook, Linked-In, and YouTube.

You will run the day-to-day social presence for JASPER, and potentially for our founders personal brand alongside it. We hand you the raw material and the brand standard. You turn it into scroll-stopping, on-brand content that earns attention from a discerning luxury audience. We are looking for someone who studies what great brands do, tests it, and comes back with results, not excuses.

Key Responsibilities

1.Content Production and Publishing

Plan, build, schedule, and publish content across LinkedIn, Instagram, and Facebook, with YouTube Shorts (You Tube is a new channel you will help launch).

Edit and assemble short-form video from footage and assets we provide. You are not shooting raw content. You are turning it into polished, platform-native video that performs.

Design graphics, carousels, and templates in Canva that hold to the JASPER look and feel.

Use AI tools to draft, refine, and speed up production without sacrificing quality or voice.

Write captions and copy that sound like JASPER: confident, warm, never overstated.

Write alt text for every image post, optimized for accessibility and discoverability.

2. Strategy and Calendar

Build and maintain a content calendar so nothing goes dark and every post has a purpose.

Research independently into what luxury, design, and real estate brands do well, and pressure-test those ideas in our feed.

Bring a point of view and recommendations to inform our strategy and create a repeatable and effective system.

3. Measurement and Reporting

Track performance across platforms. Pull the numbers, read the trends, and adjust.

Deliver a clear, structured update to your lead on a regular cadence: wins, what is working, what you are changing, how and why.

Key Objectives and Performance Indicators

• Consistent, on-brand publishing across all platforms with no dark days.
• Growth in reach and engagement over time, measured against a baseline we set together.
• Successful launch and steady build of the YouTube Shorts channel.
• Quality and brand alignment of every piece, judged against the JASPER standard.
• Independent research that turns into tested ideas, not just suggestions.

Onboarding Goals

First 2 Weeks

• Learn the JASPER brand, voice, visual standard, and EPIC values inside out.
• Audit our current platforms and bring back what is working, what is not, and what you would change. Receive feedback and create a strategy.
• Take over scheduling and publishing of approved content.
• Set up an AI agent or project with all the brand specific marketing tools that will result in efficient and effective work.
• Produce your first short-form videos and graphics for review, to fill the first 2 weeks of upcoming content calendar (10-12 posts for each platform including reels, carousels, shorts and stories).

Within 30 Days

• Own the content calendar across all platforms.
• Launch the YouTube Shorts channel with a tested format.
• Begin reporting on performance with your own recommendations.
• Bring research-backed ideas drawn from how top luxury brands operate.
• Run the day-to-day social presence with light oversight.
• Show measurable movement in reach, engagement, or growth against the baseline.
• Demonstrate a repeatable process for producing and publishing on-brand content efficiently.
  

Candidate Profile

Must have

• Hands-on skill editing short-form video for social (vertical, fast-paced, hook-first).
• Fluency in Canva and editing tools with a keen eye for clean, premium design.
• Working command of AI tools for content creation and efficiency.
• Strong writing. You can match a brand voice and write a caption that earns a click.
• Platform-native instincts for LinkedIn, Instagram, Facebook, and YouTube Shorts.
• Comfort with scheduling and analytics tools, or the ability to learn one fast.
• Self-direction. You research, you test, you bring solutions.

Nice to have

• A portfolio or sample feed you have built or grown.
• Experience with luxury homes, real estate, design, architecture, or lifestyle brands.
• Light photo retouching or motion graphics ability.

Who you are

• Happy, positive, and up for a challenge!
• High-achieving and detail-obsessed. The small things are the brand.
• Thoughtful and creative. You think about why a post works before you make it and think beyond limitations.
• A hard worker who measures yourself by results, not hours logged.
• Curious and resourceful. You would rather find the answer than wait to be handed it.
• When you own something, it gets done well and on time.

We will give you real work, real ownership, and real mentorship. We will hold you to a high standard, and we will help you reach it.

Apply Today!

We read every application. Show us how you think and what you are capable of!