Manager, Digital Content & Brand Activation (Store Brands)

Manager, Digital Content & Brand Activation (Store Brands)

We're building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Manager, Digital Content & Brand Activation (Store Brands) supports growth across CVS Store Brands by executing against defined strategies and priorities across two distinct but complementary areas: digital business performance and optimization, and broader marketing activation programs. The primary focus of the role is executing digital performance, operations, and optimization workstreams—including managing content workflows across PIM/DAM/CMS platforms, ensuring content accuracy and compliance, monitoring KPIs, preparing performance reporting, and supporting test-and-learn initiatives to drive continuous improvement. The role also supports growth marketing and channel activation, partnering with Brand and Marketing teams to execute sampling, advocacy, education-led programs, and other brand activation efforts across digital and non-digital touchpoints. Across both workstreams, the role surfaces insights, recommendations, and opportunities to inform decisions made by the Senior Manager and broader leadership.

Responsibilities

Digital Performance, Operations & Optimization

• Own end-to-end execution and optimization of Store Brands digital content across eCommerce and marketplace platforms, including updates, audits, accuracy checks, and issue resolution.
• Ensure digital content meets quality, accuracy, compliance, and readiness standards to support product launches, promotions, and ongoing performance.
• Execute digital initiatives across search, enhanced content, merchandising, and promotions in alignment with defined strategy and priorities.
• Partner cross-functionally with Digital, Merchandising, Marketing, and Technology teams to support content readiness, merchandising execution, and promotional setup.
• Manage and execute digital content workflows across systems (e.g., Syndigo, STIBO, AEM, Palantir, IMDASH), ensuring timely, accurate, and consistent delivery.
• Monitor key performance indicators, including content accuracy, exception reporting, workflow adherence, search visibility, and digital sales performance; identify issues and escalate opportunities for improvement.
• Analyze performance trends to identify risks and opportunities, translating insights into clear, actionable optimization recommendations.
• Prepare recurring performance reporting and dashboard inputs to support ongoing visibility and decision-making.
• Support and execute test-and-learn initiatives, including pilot execution, coordination of test/control groups, results tracking, and post-test readouts.
• Drive continuous improvement through workflow optimization, automation, and standardization to enhance efficiency and scalability.
• Maintain operational documentation, playbooks, and execution standards to enable consistent, repeatable, and scalable digital performance.

Growth Marketing & Channel Activation

• Support execution of priority growth marketing initiatives, including advocacy, education-led programs, sampling, and brand activation efforts, in alignment with Store Brands objectives.
• Partner cross-functionally with Brand and Marketing teams to ensure initiatives are activated effectively across intended channels, including both digital and non-digital touchpoints.
• Coordinate key execution elements, including assets, messaging, and timing, to ensure consistency, accuracy, and readiness across initiatives.
• Track participation, engagement, and key performance indicators; compile results and summarize insights and learnings.
• Apply learnings to inform future activation efforts and support continuous improvement across marketing initiatives.

Required Qualifications

• Bachelor's degree or equivalent professional experience in Marketing, Digital Marketing, Communications, or a related field.
• Hands-on experience managing content workflows within PIM/DAM/CMS platforms such as Syndigo, STIBO, AEM, or similar systems.
• Demonstrated ability to manage multiple workstreams simultaneously while maintaining strong accuracy, organization, and attention to detail.
• Analytical capability with experience supporting performance reporting, dashboards, and structured business reviews, including working with large data sets.
• Ability to synthesize data into clear, concise, and actionable summaries, highlighting insights, risks, and opportunities.
• Proficient in building executive-ready decks and visual summaries (PowerPoint/Slides), clearly communicating performance results, insights, and next-step recommendations to cross-functional and leadership audiences.
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Ability to operate independently within defined strategic frameworks, escalating risks and opportunities appropriately.
• Demonstrated ability to lead end-to-end execution of programs and workstreams as an individual contributor, driving outcomes through influence and cross-functional coordination rather than direct management.
• Experience supporting brand activation, sampling, advocacy, or education-led marketing programs across digital and non-digital channels.
• Comfortable working in a fast-paced, evolving environment with shifting priorities.

Preferred Qualifications

• Experience supporting digital marketing or digital commerce initiatives, including content development, optimization, and performance measurement.
• Familiarity with digital content best practices across eCommerce or marketplace environments (e.g., copy, imagery, product attributes, enhanced content).
• General understanding of digital optimization levers, such as search performance (SEO/on-site search), content quality, merchandising, and promotions.
• Experience supporting test-and-learn or continuous improvement efforts (e.g., pilots, holdouts, post-analysis).
• Exposure to cross-functional strategic marketing initiatives or special programs beyond steady-state execution.

Bachelor's Degree or Equivalent Work Experience

Anticipated Weekly Hours: 40

Time Type: Full time

Pay Range: $66,330.00 - $145,860.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.