Senior Manager, Account-Based Experience (ABX)

Role Description

Sanity is looking for a strategic, data-driven Sr Manager of ABX to design and lead our account-based experience programs for enterprise. You'll orchestrate personalized, cross-channel programs that generate and accelerate pipeline across enterprise target accounts — from first touch to closed-won — while building a tight feedback loop between marketing and sales.

What you would do:

• Execute and scale enterprise ABX programs: Partner with marketing and sales leadership to execute and scale Sanity's enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue.
• Drive coordinated account engagement: Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying journey.
• Develop and optimize multi-channel campaigns: Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance.
• Build scalable personalization programs: Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies that deliver relevant experiences at scale and improve account conversion rates.
• Measure and optimize performance: Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact. Use data and insights to continuously improve targeting, personalization, and program performance.

Qualifications

• 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company.
• Demonstrated success generating pipeline and influencing revenue through account-based programs.
• Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams.
• Strong understanding of account-based marketing platforms and supporting technologies, including Demandbase, Salesforce, intent data providers, and related martech tools.
• Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs.
• Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs.
• Highly organized and able to manage multiple stakeholders, priorities, and campaigns simultaneously.

Requirements

• Experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering and digital teams.
• Familiarity with AI-powered content workflows and how to position them to enterprise buyers.
• Experience executing and optimizing ABX programs in a high-growth B2B environment.
• Hands-on experience developing intent-based segmentation, account prioritization models, and trigger-based engagement plays.
• Experience creating personalized account experiences at scale, including vertical-specific campaigns, custom landing pages, and targeted content journeys.
• Experience supporting executive engagement programs, including roundtables, executive dinners, and strategic events.

Benefits

• A highly-skilled, inspiring, and supportive team.
• Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth.
• A global, multi-culturally diverse group of colleagues and customers.
• Comprehensive health plans and perks.
• A healthy work-life balance that accommodates individual and family needs.
• Competitive stock options program and location-based salary.

Company Description

Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort.

Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.

Sanity is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.