Senior Creative Director - DTC eCommerce (Whisky Library)

Senior Creative Director – DTC eCommerce (Whisky Library) About the Role We’re looking for a Senior Creative Director to own and drive the creative strategy for Whisky Library across paid and organic channels. This is a hands-on, high-ownership role focused on developing creative concepts, messaging, hooks, and content strategies that drive brand growth and customer acquisition. You’ll report directly to our leadership team and work closely with our editors and content creators to turn creative strategies into high-performing content. You’ll be responsible for bringing strong ideas to the table, providing clear creative direction, and continuously improving our creative based on performance and market insights. This is a collaborative individual contributor role, not a people-management position. We’re looking for someone who can operate independently, take ownership of the creative strategy, and work closely with the team to execute at a high level. Who We Are We are Whisky Library, a U.S.-based whiskey retail and subscription company building a modern way to discover and purchase bourbon. The whiskey industry has remained largely unchanged for decades, and our mission is to meaningfully improve how people explore, learn about, and buy whiskey online. We’re a small, global, execution-driven team that values ownership, speed, creativity, and high-quality output over process or hierarchy. What You’ll Do

• Creative Strategy
• Own creative strategy across paid and organic social
• Develop creative concepts, hooks, angles, messaging, and content ideas
• Research customers, competitors, trends, and winning creative to identify new opportunities
• Create clear creative briefs and direction for editors and creators
• Develop testing strategies to improve creative performance continuously
• Paid & Organic Creative
• Develop creative strategies that work across both paid advertising and organic content
• Identify trends, formats, and creative angles that can be adapted for the Whisky Library audience
• Find opportunities to turn strong organic concepts into paid creative and vice versa
• Stay current with what is working across Meta, TikTok, Instagram, and other social platforms
• Continuously test and develop new creative approaches
• Collaboration & Execution
• Work directly with leadership, editors, and creators to bring creative concepts to life
• Provide clear and actionable creative direction and feedback
• Review creative and ensure the final output aligns with the strategy
• Analyze creative performance and use insights to guide future concepts
• Take ownership of creative strategy from concept through execution

• Required Qualifications
• Strong background with DTC, eCommerce, consumer, or social-first brands
• Deep understanding of direct-response advertising and performance creative