Creative Director, eCommerce

Agency: Flywheel Job Function: Creative Job Subfunction: Creative Direction Job Description: Job Description – Summary The Sr. Manager of eCommerce Creative partners with SVP leadership to develop and execute the content studio's strategic vision, driving elevated eCommerce brand experiences through information architecture, procedural best practices, and creative executions informed by AI-powered search, retailer strategies, and shopper insights. This role includes mentoring creative team leads to deliver best-in-class work, while serving as brand steward to ensure the work balances brand purpose, creative vision, and measurable business outcomes—translating into breakthrough eCommerce experiences that resonate with target audiences. Key Roles & Responsibilities Creative Leadership • Partner with SVP to set and execute the creative studio's strategic vision and goals, establishing workflows and processes that ensure best-in-class delivery. Lead creative oversight, manage projects and external resources, and drive implementation and team training on AI tools to deliver more efficient and effective outcomes for clients. • Guide creative strategy that balances brand purpose, artistic vision, and measurable business outcomes—ensuring every creative decision is informed by insight and data • Foster a culture of continuous improvement by mentoring the creative team, conducting performance reviews, and identifying meaningful opportunities for professional growth. • Serve as brand steward for clients' brands, understanding shopper mindsets and consumer behaviors to inform creative direction and ensure work resonates with target audiences through elevated storytelling and breakthrough eComm experiences. • Develop and execute content and UX strategies for retailer product detail pages (PDPs), brand shops, and display creative using information architecture, content hierarchy, and usability/accessibility best practices to shape product experiences. • AI Innovation: Lead creative AI tool learning and development (including Figma) to streamline production and future-proof deliverables. • Stay current with eCommerce trends, generative search, and retailer platform innovations to anticipate opportunities and keep the team at the forefront of industry best practices • Partner with account leads on briefs, client presentations, recommendations, review creative outputs, and inform measurement plans or program recaps. Confidential - Not for Public Consumption or Distribution eComm Integration Lead • Serve as the agency's digital shelf champion by supporting integration and "total commerce" efforts with existing and new clients

• Bringing eCommerce expertise and creative strategies to support new business efforts.
• Provide strategic guidance and POVs for digital shelf, retail UX, and AI search best