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Publishing Manager

Full-time

Bav Group México

Tu Misi\u00f3n Principal Ser e1


Guardi e1n de la presencia de la marca en el ecosistema digital, garantizando la distribuci f3n precisa y oportununa de todo el contenido. Ser e1s el responsable de la planificaci f3n, programaci f3n y publicaci f3n de assets digitales en diversas plataformas (redes sociales, sitios web, blogs, newsletters, etc.), asegurando que cada piezas cumpla con los est e1ndares de calidad de VML y las directrices de marca. Tu rol es fundamental para que el contenido de la marca no solo se vea, sino que impacte y resuene con su audiencia.

VML Home\u003cbr>\u003cbr> About Us Work What We Do Insights News Enterprise Solutions Careers Contact Us\u003cbr>\u003cbr>\u003cstrong> Who We Are\u003cbr>\u003cbr>\u003c\/strong> VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestl e9, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave\u2122 Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML9s specialist health network, VML Health, is one of the world bas largest and most awarded health agencies. VML9s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, S e3o Paulo, Shanghai, Singapore, and Sydney.\u003cbr>\u003cbr>\u003cstrong> About WPP\u003cbr>\u003cbr>\u003c\/strong> WPP is the trusted growth partner for the world b2s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company 0 - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.\u003cbr>\u003cbr>\u003cstrong> Tu Misi\u00f3n Principal Ser e1\u003cbr>\u003cbr> Guardi e1n de la presencia de la marca en el ecosistema digital, garantizando la distribuci f3n precisa y oportuna de todo el contenido. Ser e1s el responsable de la planificaci f3n, programaci f3n y publicaci f3n de assets digitales en diversas plataformas (redes sociales, sitios web, blogs, newsletters, etc.), asegurando que cada pieza cumpla con los est e1ndares de calidad de VML y las directrices de marca. Tu rol es fundamental para que el contenido de la marca no solo se vea, sino que impacte y resuene con su audiencia.\u003cbr>\u003cbr> Tus Responsabilidades Principales Ser e1n \u003cbr>\u003cbr>\u003cul>\u003cli> Gesti f3n y Planificaci f3n de Publicaci f3n: Administrar el calendario editorial y de publicaci f3n para todas las plataformas digitales, asegurando que el contenido est e9 programado y publicado seg fan lo planeado. Coordinar con los equipos de contenido (creativos, copywriters) y estrategia para garantizar que los assets est e9n listos en tiempo y forma. Utilizar herramientas de gesti f3n de redes sociales y CMS para programar y lanzar contenido de manera eficiente.\u003cli> Control de Calidad y Adherencia a Marca: Realizar un riguroso control de calidad (QA) de todos los assets digitales (textos, im e1genes, videos, links) antes de su publicaci f3n, verificando precisi f3n, ortograf eda, gr e1matica y alineaci f3n con las directrices de marca y las especificaciones de cada plataforma. Asegurar la coherencia en el tono de voz, estilo visual y mensajes de la marca en todas las comunicaciones digitales. Verificar que todo el contenido cumpla con regulaciones legales y pol edticas de privacidad, as ed como con las pol edticas de las plataformas de publicaci f3n.\u003cli> Optimizaci f3n y Adaptaci f3n de Contenido: Adaptar y optimizar el contenido (ej. recortar im e1genes, ajustar copys, a f1adir hashtags y llamadas a la acci f3n) para asegurar su m e1ximo rendimiento en cada plataforma espec edfica. Aplicar mejores pr\u00e1cticas de SEO en t edtulos, descripciones y metadatos cuando sea necesario. Mantenerse actualizado(a) sobre los cambios en algoritmos y funcionalidades de las plataformas digitales para optimizar la visibilidad del contenido.\u003cli> Gestici f3n de Plataformas Digitales: Dominar el uso de las plataformas de publicaci f3n (ej. Meta Business Suite, X Ads, TikTok Creator Center, LinkedIn Campaign Manager) y sistemas de gesti f3n de contenido (CMS) relevantes para la marca. Gestionar y organizar librer edas de activos digitales, asegurando su f e1cil acceso y correcto uso por parte del equipo.\u003cli> Monitoreo y Reporte B e1sico: Monitorear las publicaciones una vez lanzadas para detectar posibles errores o incidencias y reportarlas/escalarlas al equipo correspondiente. Colaborar con el equipo de analytics para facilitar la recopilaci f3n de datos de rendimiento post-publicaci f3n.\u003c\/ul>\u003cstrong>\u00bfQu e9 necesitas para unirte a nuestro equipo?\u003cbr>\u003cbr> \u003cul>\u003cli> Experiencia: M ednimo de 3 a 5 a f1os de experiencia comprobada en gesti f3n de publicaci f3n digital, social media management, o roles similares en agencias de publicidad, marketing digital o empresas con una fuerte presencia digital.\u003cli> Habilidades T e9cnicas:\u003c\/li>\u003cli> Dominio avanzado de herramientas de gesti f3n y programaci f3n de redes sociales (ej. Hootsuite, Sprout Social, Meta Business Suite, Sprinklr).\u003cli> Experiencia en el uso de sistemas de gesti f3n de contenido (CMS).\u003cli> Conocimiento b e1sico de herramientas de diseo gr e1fico (Canva, Photoshop b e1sico) para ajustes menores de im agenes/videos.\u003cli> Manejo avanzado de Microsoft Office (Excel, PowerPoint) y Google Workspace.\u003cli> Atenci f3n al Detalle: Nivel exceptional de atenci f3n al detalle, precisi f3n y un ojo cr edtico para el control de calidad.\u003cli> Organizaci f3n y Proactividad: Capacidad sobresaliente para organizar tareas, gestionar m faltiples proyectos simult e1neos bajo plazos ajustados y resolver problemas de manera proactiva.\u003cli> Comunicaci f3n: Excelentes habilidades de comunicaci f3n oral y escrita. Fluidez en idioma ingl e9s (avanzado, indispensable).\u003cli> Conocimiento Digital: S f3lido entendimiento del ecosistema digital, las plataformas de redes sociales, sus audiencias y mejores pr e1cticas de contenido.\u003cli> Sector Automotriz: Experiencia previa trabajando con clientes del sector automotriz o marcas globales de consumo masivo es un plus muy valorado.\u003cli> Educaci f3n: Licenciatura en Marketing Digital, Comunicaci f3n, Periodismo, Publicidad, o campo relacionado.
\u003c\/li>\u003c\/ul>\u003cstrong> Beneficios\u003cbr>\u003cbr> \u003cul>\u003cli> Oportunidad de aprender y crecer en un entorno din e1mico. \u003cli> Trabajar en proyectos desafiantes y de alto impacto. \u003cli> Colaborar con un equipo talentoso y apasionado. \u003cli> Salario competitivo y paquete de beneficios. \u003cli> En VML Nuestro proceso de atracci f3n y se\u00adlecci f3n de personal se realiza con igualdad y libre de cualquier acto de discriminaci f3n, conforme a lo establecido en la fracci f3n III del Art edculo 1 de la LFPED, a manera de ejemplo: por raz f3n de identidad sexual, identidad de g e9nero, preferencia y orientaci f3n sexual, discapacidad, religi f3n, estado civil, origen0tis edco, condici f3n social o condiciones de salud, prohibiendo solicitar certificado de no embarazo, ex e1menes m e9dicos; de gravidez y de VIH SIDA ni por ning fan otro motivo.\u003cbr>\u003c\/li>\u003c\/ul> We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit andfollowalong on Instagram,LinkedIn, andX.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. #J-18808-Ljbffr
Vacancy posted 3 days ago
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