Senior Marketing Specialist

Job Description

Job Description

Description:

Job Title: Senior Marketing Specialist

Department: Marketing & Communications

Reports To: Vice President of Marketing & Communications

Employment Status: Full-Time, Exempt

Location: Randolph, NJ (Hybrid Eligible)

Position Overview

Greater Middlesex & Morris Habitat for Humanity (GMM Habitat) is seeking a hands-on Senior Marketing Specialist to lead the day-to-day execution of marketing, digital, and communications initiatives. This is an exciting new role that will have an immediate and direct impact on GMM Habitat’s growth and visibility.

This role is responsible for managing core digital platforms, executing campaigns, and producing content that supports fundraising, advocacy, volunteer engagement, and overall brand visibility.

Reporting to the Vice President of Marketing & Communications, this position balances strategy with execution—ensuring brand consistency, managing timelines, and translating mission impact into compelling, integrated marketing efforts. The ideal candidate is a quick learner and self-starter that takes initiative.

Key Responsibilities

Digital Marketing & Platform Management

• Manage and maintain GMM Habitat’s digital marketing ecosystem, including website, email marketing, social media, and campaign platforms
• Develop and execute integrated digital campaigns supporting fundraising, advocacy, volunteer recruitment, ReStore initiatives, and strategic partnerships
• Oversee and maintain content calendars across all channels
• Monitor analytics and performance metrics; recommend optimizations to improve reach, engagement, and conversion

Content Development & Brand Management

• Create and manage digital and written content including email campaigns, social media posts, landing pages, and storytelling content
• Ensure all materials align with Habitat for Humanity brand standards and affiliate guidelines
• Translate programs, data, and impact into clear, compelling messaging for donors, volunteers, partners, and the public

Project Management & Cross-Functional Collaboration

• Serve as day-to-day project manager for marketing initiatives, including timelines, deliverables, and internal coordination
• Collaborate with internal Development, Construction, ReStore, and Advocacy teams to support organizational goals
• Proactively identify opportunities, mitigate risks, and ensure projects stay on track

Operations & Continuous Improvement

• Maintain high standards for accuracy, quality, and professionalism across all deliverables
• Balance speed, volume, and attention to detail while incorporating feedback
• Stay current on digital marketing trends, tools, and best practices; recommend innovative approaches to strengthen impact

Compensation & Benefits

• Salary Range: $60,000 - $75,000 (commensurate with experience)
• Comprehensive benefits package including:
• Health, Dental & Vision Insurance
• Flexible Spending Account
• Life Insurance
• Paid Vacation Time
• Holidays
• 401K Retirement Plan

NOTE TO APPLICANTS: Please upload (as "additional files") a minimum of two writing samples and references

________________________________________

The Organization

GMM Habitat is a nonprofit organization and an affiliate of Habitat for Humanity International. GMM Habitat is one of 14 Habitat affiliates in NJ. The organization’s mission is to provide safe and affordable housing solutions to low- and moderate-income families and individuals throughout its Geographic Service Area—Morris and Middlesex Counties and the greater Plainfield area. Affordable housing solutions offered by the organization include constructing new for-sale homes, providing critical home repairs, and tithing financial support to international affiliates within Habitat’s global network.

The $10+ million organization is made up of dedicated staff and volunteers. This complex and growing organization, with a paid staff of 60, relies on thousands of volunteers each year to carry out many activities in all functions of its work. To help fund its mission, the Morris ReStore, a 33,000+ s.f. retail operation located at GMM Habitat’s Randolph campus generates over $3M in revenue each year and is one of the highest grossing Habitat ReStores in the country.

GMM Habitat has a stellar reputation in the local community, across the state and nationally among Habitat affiliates. It is a progressive and forward-thinking business with a clear vision and strategic plan for growth in the current year and beyond.

Equal Opportunity Statement

Greater Middlesex & Morris Habitat for Humanity is an equal opportunity employer committed to building a diverse and inclusive workplace. We encourage candidates of all backgrounds to apply.

Qualifications

Required

• Minimum of 5 years of experience in marketing, digital marketing, or communications
• Demonstrated experience managing social media platforms, email marketing tools, and digital campaigns
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Excellent written and verbal communication skills with strong attention to detail
• Ability to work independently while collaborating effectively across teams

Preferred

• Experience in nonprofit, mission-driven, or advocacy-focused organizations

Knowledge, Skills & Competencies

• Digital marketing strategy and execution
• Social media and email marketing platforms (e.g., Brandwatch, Canva, Constant Contact)
• Brand stewardship and content quality control
• Outside vendor management
• Cross-functional collaboration and internal consulting
• Strong organizational skills, follow-up and accountability
• Adaptability, professionalism, and sound judgment
• Microsoft Office programs (Outlook, Word, Excel, PowerPoint)