Senior Manager, Product Marketing

Responsibilities

• Support the end-to-end product roadmap—including new launches, regional exclusives, and sampling programs—ensuring all initiatives align with overall brand strategy.
• Lead the product strategy timeline and workflow, driving weekly cross functional Product Marketing meetings with Product Development and Packaging.
• Stay ahead of market trends and category innovations, bringing forward insights that shape the innovation pipeline and long-term product vision.
• Analyze product and category performance against goals using POS and NPD/Circana data; develop tracking tools and dashboards to identify white space opportunities and optimize the existing portfolio.
• Oversee product testing needs from concept through naming and claims development in partnership with Product Development.
• Lead the Claims Review Process as the primary Product Marketing liaison with Unilever Regulatory & Claims, managing all testing requirements from concept to final approval.
• Support the Sr. Director in overseeing the clinical and consumer claims budget across all categories each season, ensuring spend aligns with product viability requirements and overall approval criteria.
• Serve as a key strategic partner to Product Development, with a focus on Core Franchises, brand purpose, and new product development.
• Facilitate category review sessions and guide Product Brief development to ensure alignment of product strategy across all categories.
• Oversee the development and delivery of new product launch concepts to senior leadership in partnership with Product Development.
• Conduct competitive pricing analyses and synthesize insights from Ecommerce, International, Retail, and Sales to support global pricing strategy.
• Support the creation and rollout of seasonal color story concepts and HG.com exclusives to ensure cohesive, on-brand storytelling.
• Drive insight led brainstorms with Brand Marketing to fuel ideation for new launches and core franchise growth.
• Partner with the Copy team to develop all product related communication, including product stories, naming architecture, packaging copy, benefits, and claims.
• Manage the creation and distribution of MPF documents to align 360 go to market teams on key product messaging.
• Track and evaluate product launches and overall portfolio performance, identifying learnings to inform future strategy.
• Act as a key marketing partner to International, Sales, and Visual Merchandising on assortment planning, ensuring global alignment while supporting regional needs.
• Oversee creation of Launch Bulletins, press sample allocations, and distribution lists.
• Support development of retailers and B2B marketing presentations and collateral.
• Assist Product Development with consumer surveys, interviews, and testing protocols to inform category strategy, uncover performance insights, and strengthen product positioning.

Requirements

• Minimum 5 years of experience in product marketing within the beauty industry; luxury experience strongly preferred
• Bachelor’s degree in Marketing or a related field
• Deep passion for product, especially within cosmetics and skincare
• Exceptional communication skills; a natural collaborator, relationship builder, and highly organized team player
• Demonstrated success leading cross functional teams and managing complex workflows
• Strong analytical mindset with experience tracking performance, interpreting data, and generating actionable insights
• Highly adaptable, resourceful, and forward thinking, with the ability to navigate a fast paced environment
• Global perspective with experience supporting international markets or global product strategies
• Experience in innovative, fast paced startups or indie beauty brands is a plus
• Must be able to work from Corporate Office at least 60% of the time