Senior Manager, Brand & Product Marketing North America (Kaja Beauty, I Dew Care, Im Meme & Nooni)

Senior Manager, Brand & Product Marketing, North America

MBX [Memebox]

Location: Hollywood Los Angeles, CA - On-Site - Mon - Thur (4 days)

Type: Full-Time

This position reports to the General Manager, North America.

Direct Report: Manager, Retail Marketing

About MBX

MBX is a global, multi-brand Korean beauty and personal care company backed by over $200M in funding from top investors including Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs.

Headquartered in the U.S. with operations in Seoul, MBX manages a portfolio of award-winning K-beauty brands Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni—celebrated for creativity, quality, and innovation. Each brand is developed with strategic retail partners such as Sephora, Ulta, Target, and mass and specialty retailers nationwide.

All MBX products are proudly crafted in Korea, blending cutting-edge formulations with playful, high-quality packaging that resonates with beauty enthusiasts worldwide.

The Role

MBX is seeking a strategic, creative and commercially minded Senior Manager, Brand & Product Marketing, North America to lead North American brand strategy, local product development and integrated marketing planning across our portfolio.

This role will own the North American marketing calendar , ensuring product launches, campaigns, retail moments, PR, influencer, social and experiential activity are aligned behind clear brand and commercial priorities.

The Senior Manager will also own product development for the North American market , from consumer and market research through concept development, pricing, positioning and commercialization. Working closely with global Product Development, Brand and Operations teams, this person will identify locally relevant opportunities and translate them into differentiated, commercially viable products.

The role will manage the Manager, Retail Marketing , providing the overarching strategy that is translated into retailer-specific programs and execution.

Key Responsibilities

Brand Strategy & Marketing Planning

• Lead North American brand strategy across MBX’s portfolio, defining positioning, target consumer and growth priorities.
• Own the annual and rolling 12-month North American marketing calendar.
• Align product launches, campaigns, retail activity, PR, influencer, social, content and experiential programs.
• Translate global brand direction into strategies that are relevant to North American consumers and retailers.
• Develop integrated campaign and launch briefs, including objectives, audience, messaging, channel roles and KPIs.
• Partner with Creative, PR, Influencer, Digital and agency teams to deliver cohesive, distinctive campaigns.

Product Development & Innovation

• Own the development of products created specifically for the North American market.
• Identify innovation opportunities through consumer research, retailer feedback, competitive analysis, category trends and portfolio gaps.
• Partner with global Product Development and Operations teams to assess feasibility, costs, minimum order quantities and timelines.

Pricing & Commercial Strategy

• Own pricing recommendations and conduct competitive pricing, positioning and value analysis.
• Ensure pricing and target costs are established early in the product development process.
• Support assortment, channel and pricing recommendations for retailer line reviews and new-business opportunities.

Go-to-Market & Launch Management

• Own the North American go-to-market strategy for local innovation and priority global launches.
• Ensure product positioning, inventory, assets, content and marketing support are ready on time.
• Partner with the Manager, Retail Marketing to translate launch strategies into retailer-specific merchandising, media, education, sampling and activation plans.
  

Qualifications

• 7–10 years of experience in brand marketing, product marketing, innovation or integrated marketing within beauty, personal care or a related consumer category.
• Demonstrated experience developing products from consumer insight and concept creation through pricing, positioning and launch.
• Strong understanding of the North American beauty market across mass, specialty, prestige and digital channels.
• Experience leading consumer research and applying insights to product and marketing decisions.
• Proven ability to lead cross-functional launches and integrated campaigns.
• Strong commercial acumen, including pricing, product economics, margin and retail performance.
• Excellent creative judgment, storytelling and presentation skills.
• Strong analytical, organizational and project-management capabilities.
• Experience managing and developing a direct report.
• Able to work effectively across local and global teams in a fast-paced, matrixed organization.
• Based in Los Angeles and able to work from MBX’s Hollywood office four days per week.
  

Preferred Experience

• Experience developing beauty products specifically for the North American market.
• Familiarity with K-beauty or Korean product development processes.
• Experience working across both mass and prestige retail.
• Visual merchandising experience is advantageous but not essential.
  

What Success Looks Like

• A clear and actionable North American marketing calendar across all brands and channels.
• A strong innovation pipeline grounded in consumer insight and commercial opportunity.
• Locally developed products that meet North American consumer needs and achieve sales and margin objectives.
• Successful, on-time product launches supported by differentiated positioning and integrated marketing plans.
• Strong alignment between global teams, North American marketing and retail execution.
• A high-performing Retail Marketing Manager with clear direction and accountability.
  

Benefits & Compensation

Benchmark Salary Range: $130,000 – $150,000 base salary annually, commensurate with experience. Total compensation may include performance-based bonus and other incentives.

As a growth-stage, venture-backed company, MBX offers a competitive benefits package that may include:

• 100% of Employee Medical, Dental, and Vision coverage
• Generous paid time off
• 11 holidays + 4 floating holiday
• In-office collaboration with paid parking and commuting stipend
• Company retirement 401K plan
• Making impact for K-beauty in the US market

Work Authorization

Applicants must be authorized to work in the United States.

Compliance & Equal Employment Opportunity

MBX is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants, and we do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local law.

We comply with all applicable employment laws, including the Americans with Disabilities Act (ADA), the California Fair Employment and Housing Act (FEHA), and all applicable wage and hour laws. Reasonable accommodations are available upon request throughout the application and hiring process.