Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

North America GTM Product Marketing Manager - Los Angeles

$121.6k - $232.65k

TikTok

Get AI-powered advice on this job and more exclusive features. Responsibilities The North America Go-to-Market team is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Go-to-Market Lead who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact. This is an individual contributor role. Responsibilities

  • Identify opportunities to drive adoption of TikTok ad products that enhance the native experience and meet client objectives.
  • Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
  • Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
  • Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
  • Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.
Qualifications Minimum Qualifications
  • 7+ years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
  • 5+ years of experience in performance advertising.
Preferred Qualifications
  • Strong track record of influencing product teams, executive leadership, and cross-functional partners.
  • Demonstrated adaptability and ability to thrive in fast-paced or startup-like environments.
  • Comfortable engaging with both technical and business stakeholders at all levels.
  • Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
  • Quick learner with strong judgment, creativity, and strategic thinking.
  • Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $121600 - $232645 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
  1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
  2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
  3. Exercising sound judgment.
Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Entertainment Providers Referrals increase your chances of interviewing at TikTok by 2x Get notified about new Product Marketing Manager jobs in Los Angeles, CA . Los Angeles, CA $225,000.00-$325,000.00 2 weeks ago Los Angeles, CA $215,000.00-$325,000.00 2 weeks ago Marketing Manager, Consumer Products & Live Manager, Ads Marketing - Scaled Channels & Content Marketing Manager, Industry Events, NA SMB Marketing Associate Manager, Trade Marketing (Wine) Manager, Creative Producer - Performance Marketing Los Angeles, CA $185,000.00-$285,000.00 2 weeks ago Los Angeles Metropolitan Area 2 weeks ago Marketing Manager - Paid Media & O&O channels, Amazon Key Hawthorne, CA $108,400.00-$185,000.00 3 days ago Social Content Manager - Game-Changing Beauty Brand - Remote Culver City, CA $175,000.00-$215,000.00 6 days ago Los Angeles, CA $70,000.00-$100,000.00 1 month ago Marketing Solutions Manager (Agency), NA SMB Marketing Los Angeles, CA $91,200.00-$200,556.00 2 weeks ago Hawthorne, CA $53,200.00-$113,700.00 1 week ago Associate Manager, Global Brand Marketing - Barbie Manager, Multi-Title Campaigns (Publishing) Los Angeles, CA $120,000.00-$190,000.00 2 weeks ago Los Angeles, CA $147,000.00-$259,000.00 2 weeks ago Los Angeles, CA $85,360.00-$128,040.00 2 weeks ago Digital Manager – Game-Changing Beauty Brand – Remote (US) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr TikTok

Vacancy posted 2 days ago
Similar jobs that could be interesting for youBased on the North America GTM Product Marketing Manager - Los Angeles in Los Angeles, CA vacancy
  •  ...Description The Head of Marketing & PR leads all...  ...SUSHISAMBA's North American...  ...positioning SUSHISAMBA Los Angeles as one of the city...  ...communication and project management skills. Working...  ...across North America, managing...  ...press events and product launches, influencer... 
    Suggested
    Local area
    Night shift

    SUSHISAMBA Los Angeles

    West Hollywood, CA
    9 days ago
  • $166.6k - $232.8k

    As the Publishing Product Management Lead, Americas, you will play a critical role in...  ...Your deep understanding of market trends, player behavior, and...  ...is anchored in strong North America market expertise,...  ...Fair Chance Act, the City of Los Angeles Fair Chance Initiative for... 
    Suggested
    Temporary work
    Local area
    Flexible hours

    Riot Games

    Los Angeles, CA
    2 days ago
  • $100k - $130k

    Manager, Global Go-to-Market, NAM, Core Games Who We Are 2K publishes some of the most recognized video...  ...The Manager, Integrated Marketing - North America is an execution-focused role responsible...  ...campaigns within established Global GTM frameworks. This role partners... 
    Suggested
    Full time

    2K Games, Inc.

    Los Angeles, CA
    15 hours ago
  • 2K Games, Inc. in California is seeking a Manager, Global Go-to-Market for North America to support the delivery of marketing campaigns within Global GTM frameworks. You will work with regional stakeholders and cross-functional teams to implement campaign plans, manage... 
    Suggested

    2K Games, Inc.

    Los Angeles, CA
    15 hours ago
  • $118k - $176k

     ...is composed of designers, product/program managers, and interactive engineers...  ...We’re looking for a Product Marketing Manager to join our Lens team...  ...Inc.!What you’ll doOwn GTM and growth strategy across...  ...Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for... 
    Suggested
    Full time
    Live in
    Work at office
    Local area

    Snap

    Los Angeles, CA
    1 day ago
  • $106k - $134k

    The Senior Product Marketing Manager will own go-to-market strategy and narrative...  .... Key Responsibilities GTM Strategy & Launch Leadership...  ...Hybrid office locations in Los Angeles, San Francisco, Toronto, and...  ...Mississippi, Nebraska, New Mexico, North Dakota, Rhode Island, South... 
    For contractors
    Work at office
    Local area
    Work from home
    Flexible hours
    Shift work

    BuildOps

    Los Angeles, CA
    1 day ago
  • Affirm is looking for a Product Marketing Manager to help shape product strategy and lead go-to-market initiatives in Los Angeles. This role requires strong cross-functional collaboration for optimal product marketing and client engagement. The ideal candidate has 7+ years... 
    Remote job
    Flexible hours

    Affirm

    Los Angeles, CA
    2 days ago
  • $135.79k - $178.23k

    Hi, we're Oscar. We're hiring three Product Managers to join our Product team. Oscar is the first health insurance company built around...  ...Management leader. Work Location: This position is based in our Los Angeles (Marina del Rey) office, requiring a hybrid work schedule... 
    Full time
    Currently hiring
    Work at office
    Local area
    Flexible hours

    Oscar Health Insurance

    Los Angeles, CA
    2 days ago
  • $123.68k - $254.64k

     ...with the people behind the product.Discover a career where you...  ...looking for a Senior Ads Product Marketing Manager to shape the future of...  ...turn findings into product and GTM recommendations.Partner with...  ...office. San Francisco, CA; Los Angeles, CA; New York, NY; Chicago,... 
    Work at office
    Local area
    Remote work
    Relocation
    Relocation package

    Pinterest

    Los Angeles, CA
    1 day ago
  •  ...internationally respected design practice is seeking a full-time Marketing Director based in Los Angeles, CA. The firm’s work spans a diverse portfolio of...  .... Produce high-quality marketing collateral and manage all submittals, ensuring deadlines are met and materials... 
    Full time
    Work at office

    Bespoke Careers

    Los Angeles, CA
    1 day ago
  • $80.37k - $98.23k

     ...to driving innovation and launching new products, we’re building a range of tailored...  ...Job Description The Payment Solutions Market Manager is an individual contributor sales role...  ...with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California... 
    Contract work
    Temporary work
    Work experience placement
    Local area
    Remote work

    U.S. Bank

    Los Angeles, CA
    3 days ago
  • $215k - $225k

    The Role We’re looking for a Staff Product Marketing Manager, Revenue to define how Linktree's monetization...  ...go-to-market strategy Define GTM strategy for major revenue initiatives...  ...for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors... 
    Casual work
    Work at office
    Remote work
    Home office

    Linktree Pty Ltd

    Los Angeles, CA
    2 days ago
  •  ...North America Premium Menswear Market Development Manager Our customer is a professional manufacturer focused on custom-made boutique men's Apparel, dedicated...  ...customization services from design to production to meet clients' pursuit of unique style and exceptional... 

    BSF Talent Recruitment

    Los Angeles, CA
    2 days ago
  • $160k - $288k

     ...Senior Product Marketing Manager Playa Vista, CA About Crexi Commercial real estate is one of...  ...Marketing Manager to join our team hybrid in Los Angeles. What You'll Do: As Senior...  ...broader marketing strategy. Lead GTM for new features and products, including... 
    Local area
    Remote work
    Home office
    Flexible hours
    Shift work

    CREXi

    Playa Vista, CA
    5 days ago
  • $130k - $150k

     ...Director of Marketing Location: Los Angeles, CA (In-Person) About the Role We're seeking an experienced Director of Marketing to lead our...  ...strategies across social media, SEO, paid search, and email Manage and optimize Google Ads campaigns to drive foot traffic... 
    Local area

    STS

    Huntington Park, CA
    more than 2 months ago
  • $135k - $165k

     ...Sr. Product Marketing Manager Chicago, Illinois, United States; Irvine, California, United States; Los Angeles, California, United States What You'll Do Viant is seeking a hands-...  ...Product Marketing Manager, Commercial GTM to shape how our sales organization positions... 
    Work experience placement
    Local area

    Viant

    Los Angeles, CA
    2 days ago
  • Navan is seeking a Senior Field Marketing Manager for North America to lead integrated field marketing programs that build brand presence and drive high-quality pipeline across the region. You’ll work cross-functionally with Sales, Marketing Ops, Content, and other teams... 
    Local area

    Navan

    Los Angeles, CA
    3 days ago
  • $74.45k - $118k

    Resource Innovationsis seeking a Market Engagement Lead to join our growing team in California...  ...aggregators and customers in the Los Angeles area. The Market Engagement Lead will also...  ...and apply your excellent time management skills. To be successful in this role, you... 
    Remote job
    Local area

    Seeds Renewables

    Los Angeles, CA
    2 days ago
  • $165k - $205k

     ...About the Team: The Marketing Data Science & Analytics...  ...impact across brand, product, and financial...  ...measurement and analytics for North America, South America, and...  ...Collaboration: - Manage relationships with measurement...  ...headquarters are in Los Angeles and Singapore, and we... 
    Full time
    Temporary work
    Local area

    TikTok

    Los Angeles, CA
    3 days ago
  • $143.28k - $214.92k

     ...Associate Director Regional Marketing - San Francisco, CA PURPOSE As part of the field-based Product & Portfolio Squad, your primary...  ...with the Area General Manager (AGM), contribute to & inform...  ...United States : California : Los Angeles || United States : California... 
    Work at office
    Local area
    Weekend work
    Afternoon shift

    Biopharma Careers

    Los Angeles, CA
    1 day ago
  • The Trade Desk in Los Angeles seeks an experienced Product Manager to own a GTM domain end to end, shaping strategy and roadmaps for global go-to-market products. You will own the roadmap, frame net-new GTM problems, and drive cross-functional impact with Sales, Revenue... 

    The Trade Desk

    Los Angeles, CA
    1 day ago
  • Amazon Music seeks a Sr. Product Marketing Manager to drive listener growth across content offerings. You will own campaign planning, cross-functional...  ...product, marketing, and artist relations to improve the user experience and build scalable GTM #J-18808-Ljbffr Amazon Music

    Amazon Music

    Culver City, CA
    2 days ago
  • $142.8k - $193.2k

     ..., analytical and results-oriented Sr. Product Marketing Manager to drive listener growth across Amazon...  ...responsibilities Develop and deliver GTM strategies and frameworks, which are scalable...  ..., or other legally protected status. Los Angeles County applicants: Job duties for this... 
    Internship
    Local area
    Flexible hours

    Amazon Music

    Culver City, CA
    2 days ago
  • $195k - $212k

     ...protect 200+ organizations across North America, Europe, the Middle East,...  ...OAuth token activity and manages integration risks. Major announcements...  .... We are hiring a Senior Product Marketing Manager to own two of the...  ...pipeline and supporting the GTM models that bring those... 
    Work from home
    Flexible hours

    Obsidian Security

    Los Angeles, CA
    2 days ago
  •  ...technology and entertainment. The RoleThe Sr. Manager, Product Marketing will lead the planning and execution...  ...teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Headquartered in Downtown Los Angeles, California, AXS employs more than 90... 
    Full time
    Local area
    Worldwide
    Flexible hours

    AXS Group

    Los Angeles, CA
    5 days ago
  • $60k - $80k

     ...Job Description Location: Los Angeles, CA (On-Site) Job Type: Full...  ...launched an exciting luxury product line currently featured in seven...  ...highly motivated Operations Manager who wants to be involved in...  ..., social media, influencer marketing, and e-commerce initiatives... 
    Full time
    Remote work

    The Hire Mark

    Los Angeles, CA
    a month ago
  • $140k - $185k

    ## Product Marketing Manager, Agent & Application ExperiencesApplylocations: Colorado, USA - Remote: Illinois...  ...MCP Server capabilities, equipping GTM teams to drive trial and adoption.*...  ...here.For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance... 
    Work experience placement
    Remote work
    Home office
    Flexible hours
    Shift work

    Alteryx Inc.

    South Gate, CA
    1 day ago
  • Viant is seeking a hands-on Sr. Product Marketing Manager, Commercial GTM to shape how our sales organization positions Viant, communicates differentiated value, and brings our solutions to market. This role owns the operating system behind Viant’s core commercial narratives... 

    Viant Technology

    Los Angeles, CA
    3 days ago
  • DoorDash is hiring a Product Operations - GTM leader to drive operational launch strategies for new products and features in Los Angeles. The ideal candidate will work cross-functionally...  ...skills, and detail-oriented project management capabilities. The role offers a... 

    DoorDash

    Los Angeles, CA
    1 day ago
  •  ...Sr. Product Marketing Manager - Tech, Security and Identity PMM Job ID: 3201621 | Amazon Web Services...  ...propositions, partnering with product and GTM teams to identify ideal customers,...  ...proceeding, please review the following FAQs. Los Angeles County: job duties, fair chance... 

    Amazon

    Culver City, CA
    3 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to North America GTM Product Marketing Manager - Los Angeles. Be the first to apply!