Strategic Partnerships Manager
TOWER LABORATORIES LTD.
Job Description
Job Description
The Opportunity
Fizion is creating a new category of performance products built around one simple belief: Performance should fit into real life. Our mission is to help people perform on their terms through products that are flexible, convenient, and enjoyable to use. We are looking for a builder—not someone to inherit a mature sales territory, but someone to create one. You will design and scale our Strategic Partnerships program from the ground up, establishing relationships that become a long-term competitive advantage for the brand.
What You'll Build
· Develop the Fizion Performance Partner Program and turn it into a repeatable national growth engine.
· Create partnerships with boutique fitness studios, specialty retailers, running communities, universities, hospitality groups, corporate wellness organizations, and performance-focused events.
· Design systems that allow the partnership channel to scale efficiently over time.
Key Responsibilities
· Build and manage a qualified partnership pipeline using outbound outreach, referrals, LinkedIn, industry events, and networking.
· Research target organizations and decision makers.
· Conduct discovery meetings and present the Fizion partnership program.
· Negotiate and onboard new partners.
· Coordinate partner launch kits, merchandising, training materials, and marketing assets.
· Work closely with Marketing, Operations, and E-commerce to ensure partner success.
· Track KPIs and continuously improve the partnership playbook.
· Represent Fizion at key industry conferences and trade shows.
What Success Looks Like
· Build an organized prospect database and outreach cadence.
· Launch the initial partnership program.
· Secure the first 25 active partners.
· Document the first version of the partnership playbook.
· Build a scalable partnership acquisition system.
· Establish 200+ active performance partners.
· Create measurable customer acquisition through partnerships.
· Develop wholesale relationships that generate recurring revenue.
· Build a channel capable of growing for years to come.
Ideal Background
· 3–7 years in strategic partnerships, business development, channel sales, account management, or related experience.
· Experience in consumer products, fitness, wellness, retail, or startups is a plus.
· Excellent relationship-building and communication skills.
· Highly organized and comfortable creating systems from scratch.
· Analytical mindset with experience using CRM or pipeline management tools.
Key Performance Indicators
KPI Measures of Success
Qualified prospects Consistent weekly pipeline growth
Discovery meetings High-quality conversations with target partners
New partnerships Steady month-over-month growth
Partner activation Partners actively sampling or selling Fizion
Wholesale revenue Recurring account growth
Customer acquisition Trackable conversions from partner channel
Partner retention Long-term, engaged relationships
Why Join Fizion?
This is a rare opportunity to build a function—not simply fill a role. You will help define how Fizion reaches consumers beyond traditional advertising and create a national network of partners that becomes a core growth engine for the business. If you enjoy building systems, creating relationships, and helping shape a brand from its earliest stages, we'd love to meet you.
Our Mission
Place Fizion wherever people want to perform better.
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