Brand Manager

Brand Manager The Brand Manager brings leadership, analytics and flawless execution to lead the team responsible for growing Bayer Consumer Health’s leading brands in the US OTC market. They are responsible for setting a vision for the business, developing and achieving the short- and longer-term brand objectives and strategy for the brand they manage. Brand Managers at Bayer Consumer Health work within Dynamic Shared Ownership ways of working to shift away from traditional, slow-moving hierarchies toward a system that empowers employees, reduces bureaucracy, and focuses entirely on delivering the greatest value to customers and patients in alignment with the mission, "Health for all, Hunger for none." This means you will have a high degree of autonomy and decision rights. Bayer Consumer Health’s vision is to help billions of people live healthier lives with the most trusted self‑care solutions, and Brand Managers lead teams and develop plans that enable consumers and customers to choose our brands. Your Tasks and Responsibilities Leverage Bayer’s brand building model called Trusted Brands For Life, establish and direct the development and implementation of the brand's marketing plans to protect brand equity and enhance brand health. Build short‑ and long‑range financial plans to achieve market share and profitability growth. Drive investment choices via managing and allocating marketing spend, steering investment plans that accelerate performance. Assess growth opportunities that enable profit and revenue impacts, while making contingency plans to manage risks. Partner with Innovation teams to develop and execute three‑to‑five‑year innovation plans to support overall brand objectives, including preparing launch strategy and governance. Lead multiple external agency partners to produce consumer communication strategies and executions in line with the brand strategy. Collaborate with in‑house media and e‑commerce teams to build media plans and develop fit‑for‑channel assets that support brand equity. Work within a highly collaborative culture to lead multiple cross‑functional teams, including but not limited to Media, Digital, Trade Marketing, Category Insights and Analytics, Legal, Medical, Regulatory, Market Research, Sales, Product Supply, Quality Assurance, etc. Collaborate with leaders in insights and analytics to generate consumer and customer insights that inform go‑to‑market strategies. Who You Are Bayer seeks an incumbent who possesses the following: Required: Bachelor’s or Master’s degree with three to five years of experience in a similar Brand Management role, ideally in a CPG/OTC environment, or an equivalent combination of education and experience. Superior analytical ability, with an ability to assess financials (i.e., forecasting and business case development) and leverage data tools to generate insights (i.e., Numerator, Circana). Builds effective teams, cultivates innovation, learning and change agility, customer focus, action‑oriented, drives results, collaborates globally and locally, plans and aligns, drives stakeholder engagement, and effectively manages suppliers. Excellent communication skills and ability to influence and lead stakeholders and peers. Passionate ownership of overall business performance, with experience owning and delivering budgets and results. Strategic management, planning, and execution abilities, including focus on the "bigger picture." Employees can expect to be paid a salary of approximately $130k‑180k. Additional compensation may include a bonus or incentive program (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors. This posting will be available for application until at least 7/7/26. Your Application If you meet the requirements of this unique opportunity and want to impact our mission "Health for all, Hunger for none," we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodations using the contact information below. Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders. #J-18808-Ljbffr