Programmatic Specialist (Remote US)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - were here to drive pipeline fuel SQLs and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO RevOps and Go-To-Market Strategy we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past whats expected - sparking demand for bold innovative brands. If you live for performance love solving hard problems and want your work to actually mean something youll fit right in.

But heres the fun part - we dont just deliver results; were shaping the future of marketing. Ready to build something that breaks the mold Come join us.

About The Role

Were looking for a bold strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.

The Programmatic Strategist is a crucial client-facing role responsible for day-to-day management of our Programmatic clients including but not limited to campaign builds optimization and reporting across all Programmatic Channels (Display Native Video Audio etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.

What Youll Do:

1. Campaign Management:

• Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.

• Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.

• Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360 The Trade Desk and others.

• Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.

• Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.

• Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.

2. Team Collaboration:

• Cross-Functional Coordination: Work closely with creative analytics and account teams to ensure cohesive campaign execution.

3. Client Relationship Management:

• Communication: Serve as the primary point of contact for clients providing regular updates on campaign performance and strategy adjustments.

• Presentation: Present campaign plans performance reports and strategic recommendations to clients.

What Youll Bring:

• 3 years of proven experience in programmatic roles at publishers advertising agencies or ad tech companies (bonus B2B experience)

• Hands-on expertise in media buying: building and optimizing campaigns in DSPs with a preference for experience in TTD and DV360

• Proven track record in Programmatic media planning buying and building measurement frameworks to evaluate campaign success

• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs

• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month

• Strong cross-collaboration skills both within the organization and externally (client-facing) with excellent interpersonal and communication abilities

• Solid analytical ability exceptional attention to detail and a results-oriented mindset capable of balancing multiple projects effectively
  

Goals:

1. NSM Attainment: 100%

2. CSAT: 4.4

What We Offer:

We have a set living wage at Directive; the actual salary may vary based on Directives compensation practices job related skills and depth of experience.

Medical dental vision plans disability and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum) Paid Company Holidays Your Birthday Off End of Year Recharge (Closed December 24 - January 1) Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure which scales in total amount over time

Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company youll have the ability to work from your home office. For some positions as posted we will accommodate global opportunities where we have established businesses including Canada Mexico and the UK. For global locations you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and this role you will be required to operate a laptop computer (PC or Mac available) computer software platforms and other office productivity tools as necessary. Due to the nature of this role you must be able to remain stationary for extended periods must be able to observe and interpret written and/or verbal communication must have reliable internet access and a professional background.

To perform this job successfully an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process direct your inquiries to

Additional Information

At Directive one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. #LI-DC1

Required Experience:

IC