Vice President of Marketing, Fashion

Vice President of Marketing, Fashion

About the Company

Luxury fashion brand seeking integrated marketing and social media leader.

Industry
Apparel & Fashion

Type
Privately Held

About the Role

The Company is in search of a Vice President of Marketing with a focus on fashion. The successful candidate will be a strategic, creative, and highly collaborative leader responsible for overseeing integrated marketing, collaborations, and social media. This pivotal role involves shaping and executing the brand's 360° marketing strategy, ensuring alignment across various channels, and driving brand awareness, cultural relevance, and community engagement. The VP will lead the development and execution of integrated campaigns, manage high-impact brand collaborations, and oversee social media strategy to maintain a cohesive and elevated brand presence. Cross-functional partnership with internal teams and external partners is essential to drive innovation and deliver impactful brand moments. Applicants for the Vice President of Marketing position at the company should have a minimum of 10 years' experience in integrated marketing, brand partnerships, and social media, preferably within the luxury, fashion, or lifestyle sectors. The role requires a proven ability to lead strategic marketing initiatives, manage day-to-day execution, and conceptualize cross-functional campaigns. The ideal candidate will have exceptional leadership and team management skills, be highly organized, and possess a strong analytical mindset. A Bachelor's degree in marketing, communications, business, or a related field is required, with an advanced degree being a plus. The role demands a creative thinker with a pulse on industry trends and emerging platforms, capable of driving consistency in brand storytelling and ensuring that messaging is culturally relevant and aligned with business priorities.

Functions

• Marketing