Senior Strategic Marketing Manager Life Science Academic & Translational Research

Role Description

The Senior Strategic Marketing Manager Life Science Academic & Translational Research is responsible for defining, owning, and continuously evolving segment strategy for the Life Science products portfolio that serves grant-funded market segments like Academia, Government institutions, and early translational research (academic-led) markets. The role translates portfolio priorities into clear positioning, differentiated value propositions, and actionable growth logic that guides downstream execution across marketing, product, and commercial teams.

This role acts as the leading strategic marketing authority for the segment, integrating market understanding (customer insights, unmet needs, future expectations), competitive dynamics, business priorities, and performance signals into a coherent and forward-looking strategic direction. Performance accountability: this role is accountable for segment growth, market share progression, marketing ROI at a strategic level, and the speed and quality of strategy adaptation when performance gaps emerge.

This position reports to the Director Strategic Marketing and Market Management LSAS and is part of the global Life Science and Applied Solutions Business Unit located in Germany and will be fully remote.

In this role, you will have the opportunity to:

• Define, own, and continuously evolve the segment strategy for grant-funded markets (Academia, Government, early translational research)
• Translate portfolio priorities into clear positioning, differentiated value propositions, and actionable growth logic
• Integrate market insights, customer needs, competitive dynamics, and business priorities into a coherent strategic direction
• Guide and align marketing, product, and commercial teams to ensure consistent strategy execution
• Own segment performance, including growth, market share, marketing ROI, and rapid strategy adaptation when gaps emerge

Qualifications

• Deep understanding of Life Science and academic-led translational research markets with a focus on capital equipment / technology-driven markets such as microscopy, imaging, or adjacent analytical technologies.
• Proven ability to work in a matrix environment and manage high organizational complexity while influencing cross-functional stakeholders.
• Strong experience in strategic marketing, business strategy, product management, commercialization, market insight, or comparable growth-driving functions experience across major markets including the US, Europe, and China.
• Master/Diploma degree in a Life Science branch required.

Requirements

• Ability to travel – willingness to travel internationally for up to 30%
• Must have a valid driver’s license with an acceptable driving record

Benefits

• Comprehensive, competitive benefit programs that add value to our lives.
• Health care program.
• Paid time off.

Company Description

At Leica Microsystems, we have been shaping the future for over 175 years with groundbreaking optical and digital solutions. With a culture rooted in customer focus, innovation, and teamwork, we lead the market in microscopy, imaging, and analysis, unveiling the invisible and empowering our customers to build a better, healthier world.

Joining Leica Microsystems means contributing to scientific discoveries and supporting surgeons in making critical decisions. Our advanced microscopes and AI-based image analysis solutions enable users to gain profound insights into development and engineering challenges. Here, you will work on meaningful projects alongside passionate colleagues, driving progress and pushing the boundaries of what’s possible.