Marketing Coordinator

Our client is seeking a Marketing Coordinator to build and scale their marketing infrastructure. This hands-on role combines strategy, business development enablement, and project management to oversee branding, digital and AI search presence, attorney networking, client RFPs, and marketing events. Compensation: $60,000 - $105,000 Benefits: Parking, Health Insurance, Dental Insurance, and Retirement Plan Key Responsibilities: Brand & Content: Refine brand messaging and collaborate with vendors to distribute content across social media, the website, and directories. Business Development: Partner with rainmakers to build a scalable networking methodology for all attorneys, and configure automated CRM tracking. Digital & AI Optimization: Lead the AI search strategy and partner with web vendors to update and maintain optimized site content quarterly. Directories & Events: Secure attorney participation in industry events and manage paid/no-cost professional directories and rankings. Client RFPs: Manage, draft, and track responses to corporate legal RFPs from Fortune 500 companies. Marketing Administration: Handle CLE credit reporting, client gifting programs, firm events, business cards, and brand-compliant email signatures. Required Qualifications: Bachelor’s degree in marketing, communications, business, or a related field. Minimum of 3–5 years of marketing and/or business development experience, preferably in a professional services environment (law firm, accounting, consulting, or similar). Demonstrated experience with digital marketing, content management, social media, and CRM platforms. Strong project management skills with the ability to manage multiple initiatives, vendors, and deadlines simultaneously. Excellent written and verbal communication skills, including strong drafting and editing ability for client-facing materials such as RFP responses. Ability to work directly and credibly with attorneys and firm leadership. Preferred Qualifications: Experience in a law firm or legal marketing setting, including familiarity with legal directories and rankings (e.g., Chambers, Legal 500, Best Lawyers, Super Lawyers). Familiarity with AI-driven / generative search optimization (in addition to traditional SEO). Experience configuring CRM and marketing automation tools (e.g., for activity capture and pipeline tracking). Bilingual (English/Spanish) given the firm’s Latin America client base. Experience supporting RFP / pitch processes for Fortune 500 or other large corporate clients. #J-18808-Ljbffr