Director, Sales Excellence

Director, Sales Excellence

Founded in 2010, Semios Group is a leading agricultural technology company helping growers, agronomists, and ag retailers manage over 200 million acres across five countries. Semios pioneered variable-rate pheromone-based mating disruption in orchards and has since expanded into a comprehensive portfolio covering crop protection, water management, frost control, automation, and a leading farm management information system. The Semios Group includes trusted brands such as Semios, Agworld, Altrac, and Greenbook. We continue to drive the next generation of digital agriculture, supporting growers, agronomists and ag retailers in improving sustainability and profitability.

Our innovative work has been recognized with several industry awards, including:

• AgTech Breakthrough – Smart Irrigation Company & Pest Management Solution of the Year
• Thrive Top 50
• Google for Startups Accelerator Cohort
• Global Cleantech Top 100

We know our journey is only achievable by having a great team who shares ideas, tries new things, and learns as we go.

You're driven by purpose and motivated by work that matters. You're looking for more than a role, you want to be part of a growing, forward-thinking company solving real-world challenges to improve how farming works, today and for the future.

You're a collaborative leader who partners effectively with Go-To-Market (GTM) teams to elevate how organizations sell. You excel at defining standards, driving alignment, and instilling a shared sales philosophy that enables teams to perform at their best.

The Director, Sales Excellence is responsible for designing and scaling a high-performance sales organization across the Semios Group. In partnership with GTM Leaders, this role establishes the standards, programs, and operating frameworks that define how the company sells — including sales processes, reporting, tools, training programs, incentive structures, and performance management practices. Working closely with GTM leadership across business lines, this role ensures sales teams operate with consistent practices, strong operational support, and a shared philosophy for effective selling that drives predictable revenue growth.

Responsibilities

• Collaborate to develop and implement a consistent sales operating framework across Semios Group business lines, incorporating standard SaaS performance metrics, to support effective pipeline management, forecasting, and revenue performance.
• Standardize and implement the core sales process, methodology, language, and operating rhythms used across the sales organization, including opportunity management, pipeline reviews, and forecasting cadences.
• Design and lead sales excellence programs including onboarding frameworks, playbooks, and best-practice programs that strengthen selling capabilities across teams.
• Partner with people and culture to design and deliver sales training programs.
• Collaborate to design and implement sales incentive and compensation programs that drive growth in alignment with company objectives.
• Develop CRM standards and data governance practices to ensure high-quality data, strong adoption, and consistent use of systems across sales teams.
• Build and maintain reporting frameworks and dashboards that provide leadership with visibility into pipeline health, revenue performance, and key commercial metrics.
• Partner with sales leadership to improve forecasting discipline and strengthen pipeline management practices across the organization.
• Support annual planning processes, including territory design, segmentation models, quota alignment, and capacity planning.
• Define and oversee pipeline development frameworks, including lead qualification standards, handoff processes, and pipeline generation practices to ensure efficient movement from lead generation to sales opportunity.
• Identify and implement opportunities to improve sales workflows through process improvements, automation, and improved use of sales systems.
• Partner with cross-functional teams, including Marketing, Customer Success, Product, and Finance, to ensure alignment across the customer lifecycle from lead generation through renewal and expansion.