Paid Ads Specialist

Paid Ads Specialist

This is a hands-on performance marketing role focused on building, managing, and scaling paid acquisition campaigns across multiple digital channels. You will own the full paid media lifecycle, from strategy and audience research through execution, testing, optimization, and reporting. The role offers direct influence on lead generation, customer acquisition, revenue growth, and overall marketing efficiency. You will work across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, paid search, display, retargeting, and conversion campaigns. Success will be measured through meaningful performance metrics such as ROAS, CPA, CPL, conversion rate, and revenue growth. You will collaborate closely with marketing, content, design, analytics, web, and leadership teams in a highly data-driven environment. This is a fully remote opportunity requiring availability during U.S. business hours, with strong autonomy and opportunities for career progression.

Accountabilities:

• Develop and execute performance-driven advertising strategies aligned with business, marketing, customer acquisition, and revenue goals.
• Build, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, paid search, display, video, retargeting, and lead generation channels.
• Manage advertising budgets, bids, placements, targeting, and acquisition goals while maximizing efficiency and identifying opportunities to scale successful campaigns.
• Research target audiences, customer segments, keywords, competitors, and new acquisition opportunities to strengthen campaign performance.
• Run structured A/B tests across ad copy, headlines, creatives, CTAs, audiences, landing pages, and campaign structures, using results to continuously improve performance.
• Monitor ROAS, CPA, CPL, CPC, CTR, conversion rates, lead generation, and revenue contribution to identify issues and optimization opportunities.
• Set up and maintain GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and conversion tracking systems, troubleshooting issues to ensure reliable performance data.
• Prepare regular performance reports and translate campaign data into actionable recommendations around budget allocation, targeting, creative direction, funnel optimization, and scaling.
• Partner with marketing, content, design, analytics, web, landing page, and leadership teams to improve messaging, creatives, offers, and conversion funnels.
• Stay informed about advertising platform updates, algorithms, new tools, targeting capabilities, and performance marketing best practices.

Requirements:

• Proven hands-on experience managing and optimizing Google Ads and Meta Ads campaigns, with a strong understanding of PPC and paid acquisition.
• Solid knowledge of conversion optimization, attribution models, audience targeting, retargeting, and acquisition strategy.
• Practical experience with Google Analytics (GA4), Google Tag Manager, conversion tracking, and performance reporting dashboards.
• Demonstrated ability to analyze campaign data, make performance-based decisions, conduct A/B tests, and continuously improve advertising results.
• Experience managing meaningful advertising budgets and allocating spend based on performance, profitability, and growth opportunities.
• Experience with LinkedIn Ads, YouTube Ads, TikTok Ads, Performance Max, Dynamic Search Ads, automated bidding, or other paid acquisition channels is a plus.
• Familiarity with landing page optimization, funnel performance, remarketing strategies, audience segmentation, and multi-touch attribution is advantageous.
• Exposure to marketing automation, ad platform scripts, or other campaign automation tools is beneficial.
• Ability to think in terms of ROAS, CPA, CPL, conversion rate, revenue, and acquisition efficiency rather than vanity metrics.
• Excellent written and verbal English skills, with the ability to clearly communicate campaign performance, insights, and recommendations to stakeholders.
• Strong project management and organizational skills, with the ability to manage multiple campaigns and budgets independently while maintaining attention to detail.
• Comfortable working independently during U.S. business hours.

Benefits:

• Fully remote work arrangement.
• Full-time position with U.S. business-hour coverage.
• Direct ownership of paid acquisition and measurable impact on business growth.
• Hands-on exposure to Google, Meta, LinkedIn, YouTube, and other digital advertising platforms.
• Opportunity to manage and scale significant advertising budgets.
• High degree of autonomy over campaign testing, optimization, and performance strategy.
• Data-driven environment with clear and measurable performance expectations.
• Cross-functional collaboration with marketing, content, design, analytics, web, and leadership teams.
• Opportunity for professional growth toward roles such as Senior Performance Marketing Specialist, Paid Media Manager, Growth Marketing Manager, or Head of Performance Marketing.
• Competitive compensation and benefits package, according to the partner company's employment terms.