Media Buyer

Job Description

Job Description

We are looking for a Media Buyer to join a team in Shelton, Connecticut on a Long-term Contract basis. This position is ideal for someone who can manage complex advertising placements, evaluate opportunities with a strategic lens, and strengthen partnerships across media vendors and account teams. The role focuses on building effective media strategies, monitoring campaign performance, and ensuring every placement is executed accurately to support client goals.

Responsibilities:
• Direct media purchasing activity from initial opportunity review through negotiation, placement, and ongoing performance refinement across multiple campaigns and broadcast partners.
• Build productive relationships with station and network contacts to expand available inventory, improve collaboration, and uncover options aligned with campaign objectives.
• Assess media opportunities by using industry research platforms and audience data to support informed planning and buying decisions.
• Create media plans, presentation materials, test frameworks, and growth recommendations while guiding weekly adjustments to improve results.
• Partner closely with account teams to review campaign outcomes, identify efficiency gains, and recommend tactical changes based on performance insights.
• Advise clients and stakeholders on market developments, emerging media trends, and the potential effect on campaign KPIs.
• Apply strong knowledge of linear buying principles, pricing models, audience delivery metrics, reach and frequency analysis, attribution methods, and creative testing approaches.
• Maintain strict accuracy across orders and campaign details, confirming spots run as scheduled and pursuing make-goods or credits when delivery issues arise.
• Manage a high volume of vendor agreements and ensure all required documentation is completed and approved in a timely manner.• Proven experience in media buying with the ability to manage planning and execution across multiple campaigns at once.
• Strong understanding of media plans, digital media planning, and broader digital media concepts, including video and audio channels.
• Working knowledge of linear buying strategies, CPM evaluation, clearance tracking, GRPs, reach and frequency, and campaign measurement methods.
• Ability to use research and reporting tools such as Nielsen, Kantar, and comparable platforms to evaluate inventory and guide decisions.
• Exceptional attention to detail with strong organizational skills in fast-moving, deadline-driven environments.
• Positive and adaptable approach with the ability to shift priorities quickly as campaign needs evolve.
• Proactive mindset and strong judgment, with the ability to anticipate issues and respond effectively with clients, vendors, and internal partners.