Marketing Analyst

Location: Shelton, Connecticut • Job Type: Permanent • Compensation Range: $70,000 - 80,000 per year Step into a dynamic, high‑visibility role where you will drive the digital strategy and market intelligence for a confidential, industry‑leading brand. You will lead impactful marketing campaigns from conceptualization to execution while shaping crucial CRM data strategies that empower the entire commercial team. Responsibilities Gather intelligence for new markets, trends, customer activities, competitive company activities, and new developments and applications relating to the Company’s business, and make recommendations for potential areas of sales growth. Support Commercial Leaders with financial analysis and price recommendations for RFQ’s, bids, and spot customer quotes, analysis of sales and pipeline, as well as special projects, as requested. Support price adjustment activities, make necessary updates to business unit List Price sheets, and assist with related customer communications. Serve as CRM Data Administrator & Analyst by performing tasks related to the maintenance, streamlining, and reporting functions of the CRM system, inputting necessary data updates, to improve efficiency and effectiveness in customer interactions and data management. Assist with coordination of trade show exhibits, attendance, promotional activities, lead capture, and follow‑up activities, utilizing CRM where appropriate, to maximize ROI. Attend tradeshows, as needed, per direction of Commercial Leaders. Collaborate with Sales & Marketing personnel, other departments, and other entities, as needed, to generate content and postings for social media and marketing initiatives, to improve company’s digital presence. Lead marketing campaigns, from conceptualization to implementation, to drive engagement, leads, and sales. Review external inquiries to qualify leads and identify opportunities for new business development; facilitate introductions with the appropriate sales personnel. Support creation of marketing information and sales tools, including literature, webinars, and presentations. Qualifications Proven experience in marketing analytics, market research, or commercial data analysis within a corporate environment. Hands‑on expertise as a CRM administrator or power user, with strong skills in data management, reporting, and process streamlining. Demonstrated ability to conceptualize and execute end‑to‑end marketing campaigns, including lead generation and digital content creation. Strong financial acumen with the ability to support pricing strategies, RFQ analysis, and competitive pipeline reporting. Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. Benefits include medical, prescription, dental, vision, AD&D, life insurance, short‑term disability, and a 401(k) plan (subject to eligibility). Company: Cella, a Randstad Digital Company. Location: Shelton, CT (06484). Posting open for thirty (30) days. #J-18808-Ljbffr