Director, Brand & Performance Strategy

Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

We are seeking an experienced Director, Brand and Performance Strategy to support the launch of a new brand and offering. This role is ideal for a strategist who can provide clear guidance, structure, and recommendations for a new-to-launch offering in financial services. The client requires a hands-on partner who can evaluate campaign performance, identify opportunities, and recommend the right tactics to drive results.

Responsibilities

• Partner with the client to clarify brand positioning, target audience, and launch objectives.
• Provide structured guidance on the right marketing activities to prioritize throughout the launch.
• Evaluate existing and planned campaign tactics across channels (digital, social, paid media, PR, events, etc.).
• Develop clear, actionable recommendations to optimize campaign performance over time.
• Partner with analytics team members to monitor campaign metrics and translate performance data into insights and next steps.
• Act as a trusted advisor to ensure decisions align with both short-term launch goals and long-term brand growth.
• Support coordination across creative, media, and internal teams to ensure campaign alignment

Qualifications

• 10+ years brand strategy, planning, digital marketing experience
• Proven experience leading strategy and digital roadmap projects in a complex business and marketing environment
• Must possess a rigorous analytical approach as well as abstract problem-solving skills
• Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to clients and prospective clients
• Ability to develop strong client relationships and trust based on deep immersion into the client's business
• Must have a "change agent" attitude; constantly pushing us and our clients to new opportunities, approaches, ideas, perspectives, etc.
• Adept at storytelling and able to simplify and clarify complex concepts
• Strong interpersonal skills and team player with experience managing and training junior strategists
• A curiosity to stay up-to-date with emerging trends and technologies in the digital advertising industry and apply them to our strategies and campaigns.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $134,300 - $183,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.


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