Enrollment Communications Manager - Digital Learning

Role Description

The Enrollment Communications Manager contributes to the development and execution of a comprehensive digital engagement strategy to attract, convert, and nurture prospective students to enroll in UT fully online programs. Working in concert with the Director of Enrollment and Retention Communications, the Manager will manage internal relationships with partner areas within Digital Learning and with university partners to translate enrollment and student success objectives into scalable, data-driven marketing and communications campaigns as part of a sustainable communication ecosystem across multiple platforms and CRMs.

Qualifications

• Experience in digital marketing and communications.
• Strong understanding of enrollment strategies and student engagement.
• Ability to manage relationships with various stakeholders.
• Proficiency in data-driven marketing techniques.

Requirements

• Proven track record in developing and executing marketing campaigns.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team environment.
• Strong analytical skills to assess campaign performance.

Benefits

• Access to career development and coaching.
• Opportunities for continued education.
• Extensive list of development and training possibilities.
• Focus on work-life balance and compensation.

Company Description

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service.

• Offers over 900 programs of study across 14 degree-granting colleges and schools.
• Holds the highest Carnegie classification for research activity.
• Deep partnerships with industry leaders and Oak Ridge National Laboratory.
• Strong commitment to land-grant mission of learning and engagement.
• Ranked nationally as “Best Employer for New Graduates” and “Best Workplace for Women.”