Manager, Digital Analytics

Role Description

Lead Analytics Strategy and Client Impact

• Serve as a strategic analytics partner across multiple client accounts, helping clients and internal teams answer complex measurement and performance questions.
• Support the development and implementation of measurement frameworks that align media investments with business objectives and client goals.
• Develop test-and-learn plans, optimization recommendations, and performance analyses that drive informed decision-making.
• Translate complex data into compelling stories, actionable insights, and strategic recommendations that improve marketing effectiveness and business outcomes.
• Confidently present findings, recommendations, and next steps to senior/executive-level clients and internal stakeholders.

Own Analytics Execution

• Apply critical thinking to determine the appropriate data sources, methodologies, and analytical approaches for each business challenge.
• Lead advanced analytics initiatives including incrementality testing, experimentation, media mix modeling, attribution analysis, forecasting, and customer analytics.
• Connect data across media platforms, conversion sources, web analytics tools, and business systems to develop a complete view of performance.
• Uncover insights and build the story in the data and communicate insights and opportunities with executive and internal stakeholders.
• Build and maintain queries, analyses, and reporting solutions to answer business-critical questions using media, behavioral, and performance data.

Own Reporting, Insights, and Data Integrity

• Design and deliver dashboards, forecasts, scenario analyses, and performance reporting using business intelligence tools.
• Ensure accuracy, consistency, and integrity across analytics outputs and client deliverables.
• Troubleshoot data and reporting issues while partnering with cross-functional teams to resolve discrepancies and improve processes.
• Maintain documentation of methodologies, reporting logic, and data sources to support scalability and consistency.

Collaborate and Improve Analytics Operations

• Partner closely with media, data engineering, strategy, and client services teams to ensure measurement solutions support broader business goals.
• Identify opportunities to improve workflows, reporting processes, tools, and operational efficiency.
• Contribute to the continued evolution of the analytics practice through knowledge sharing, innovation, and best-practice development.
• Help identify and build AI solutions that can improve productivity and efficiency across the team.

Support Team Growth

• Provide mentorship, guidance, and support to analysts through project collaboration, coaching, and feedback.
• Share knowledge and best practices that elevate the overall capabilities of the analytics team.
• Contribute positively to a collaborative, learning-oriented team environment.

Qualifications

• 5+ years of experience in marketing analytics, performance analytics, measurement strategy, media analytics, or a related field.
• Hands-on experience designing, executing, and analyzing incrementality tests, geo holdout studies, experimentation frameworks, and measurement roadmaps across digital marketing channels.
• Deep experience with marketing measurement methodologies including incrementality testing, geo holdout studies, experimentation frameworks, attribution, media mix modeling (MMM), customer analytics, and lifetime value (LTV) analysis.
• Strong hands-on experience building analyses from raw data and translating findings into strategic recommendations.
• Advanced proficiency with SQL and experience working with large, complex datasets.
• Strong understanding of statistical and measurement concepts, with the ability to clearly explain methodologies, assumptions, and findings to both technical and non-technical audiences.
• Experience creating dashboards and data visualizations; Tableau experience strongly preferred.
• Experience working with marketing and audience platforms such as Google, Meta, Adobe, Salesforce, or similar ecosystems.
• Strong understanding of performance marketing metrics and the ability to connect marketing activity to business outcomes.
• Confident communicator who can clearly explain analytical concepts and recommendations to both technical and non-technical audiences.
• Experience presenting insights and recommendations directly to clients, executives, or senior stakeholders.
• Highly organized, accountable, and comfortable managing multiple priorities in a fast-paced environment.
• Curious, proactive problem-solver who thrives in ambiguity and enjoys figuring things out.
• Experience mentoring, coaching, or guiding junior analysts is preferred, though prior formal people management experience is not required.

Benefits

• Remote or hybrid work environment with flexible hours.
• Unlimited PTO + company holidays.
• Comprehensive medical, dental, vision, and disability coverage.
• Life & AD&D insurance.
• 401(k) with company match.
• Paid parental leave & family support.
• Pet care perks & insurance.
• Commuter & transit benefits.
• Exclusive employee discounts.
• Salary: $115,000 - $130,000 USD annually.