Vice President, Earned Media Strategy
Confidential
Vice President, Earned Media Strategy
About the Company
Full-service medical education company
Industry
Marketing and Advertising
Type
Public Company
Employees
51-200
Specialties
- Market understanding
- Market Research
- Outcomes Research
- Real World
- and Market Access
About the Role
The Company is seeking a Vice President for Earned Media Strategy with a focus on culture, sports, and entertainment. The successful candidate will be responsible for putting the brand at the center of cultural conversations, leading earned media strategies for major brand moments, and operating in real-time to identify and capitalize on relevant opportunities. This role demands a deep understanding of the modern media landscape, from traditional press to social media and emerging platforms, as well as a genuine passion for sports, entertainment, and culture. The VP will be expected to have strong relationships across various media sectors and the ability to turn cultural insights into strategic, attention-grabbing ideas for the brand. Applicants should have a minimum of 8 years' experience in PR, communications, or earned media, with a proven track record of leading work for major consumer brands. The role requires a candidate who is a culture junkie, with the ability to move quickly and think strategically to generate earned media that resonates with audiences. The VP will also be responsible for mentoring and developing talent within the team, as well as confidently presenting and selling ideas to clients. A collaborative leadership style, excellent storytelling, and presentation skills are essential, as is the ability to work with high-profile talent and lead integrated campaigns across various channels.
Functions
- Advertising/Media Planning
Vacancy posted 1 day ago
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