Brand Manager

Job Title: Brand Manager Location: Los Angeles, CA (Hybrid) Reports To: Director of Brand Marketing Compensation: $115,000 - $145,000 + bonus Marketing Message Are you a strategic marketer who loves building brands, launching products, and creating meaningful connections with consumers? Archer Meat Snacks, one of the fastest-growing brands in the Natural and Specialty Channel, is looking for a Brand Manager to lead brand stewardship, shopper marketing, packaging initiatives, and consumer engagement efforts across the business. In this role, you will help shape how Archer shows up across retail, digital, and consumer touchpoints while partnering closely with Sales, R&D, Finance, and external agency partners. You will play a critical role in driving brand growth, supporting commercial success, and translating consumer insights into stronger products and more effective marketing programs. We're looking for someone who combines strategic thinking with strong executional excellence and enjoys operating in a dynamic, high-growth environment. If you're passionate about building brands, driving innovation, and influencing business results, this opportunity is for you. What You'll Own & Impact Brand Strategy & Marketing Communications Support execution of integrated marketing plans that strengthen brand awareness and consumer engagement Identify emerging marketing trends, technologies, and consumer opportunities that can drive brand growth Partner with agency teams to execute marketing communications, content initiatives, influencer programs, and campaign activations Lead creative review processes to ensure consistency across all brand touchpoints Shopper Marketing & Commercial Activation Partner closely with Sales teams to ensure marketing initiatives support commercial objectives and customer needs Lead Go-To-Market planning for new product launches, distribution gains, and strategic retail initiatives Develop and execute shopper marketing programs designed to increase trial, conversion, and in-store velocity Communicate marketing priorities and activation plans across internal stakeholders Packaging, Innovation & Retail Execution Manage packaging updates, optimization projects, and brand refresh initiatives Lead development of retail display programs and merchandising solutions in partnership with Sales teams Support innovation efforts by collaborating with cross-functional partners throughout the product development process Consumer Insights & Product Quality Monitor consumer sentiment, competitive activity, and marketplace trends to identify opportunities and risks Conduct product reviews and competitive evaluations to ensure Archer products remain differentiated and relevant Partner with R&D and cross-functional teams to support product optimization and continuous improvement initiatives Translate consumer feedback into actionable recommendations for the business Cross-Functional Leadership & Budget Management Serve as a key connector between Marketing, Sales, Finance, R&D, and Operations teams Manage marketing budgets and support monthly forecasting, tracking, and financial reviews Lead resolution and communication around consumer service issues impacting the brand Drive alignment across teams to ensure successful execution of strategic priorities What Sets You Apart Bachelor's degree in Marketing, Business, or related field required 5+ years of experience in Brand Management, Consumer Marketing, or related CPG disciplines Experience within food, beverage, or consumer packaged goods industries strongly preferred Proven success managing integrated marketing programs and agency relationships Experience supporting product innovation, packaging initiatives, and shopper marketing programs Strong understanding of retail, consumer behavior, and brand-building principles Excellent project management, communication, and leadership skills Strong financial acumen with experience managing budgets and evaluating business performance Ability to influence cross-functional teams and drive results in a fast-paced environment Self-starter who thrives in high-growth, entrepreneurial organizations Why Join Archer Meat Snacks? Impact: Help shape the future of one of the fastest-growing brands in the meat snack category Visibility: Work directly with Sales, Finance, R&D, agency partners, and executive leadership Ownership: Lead meaningful initiatives that influence brand growth and business performance Culture: Entrepreneurial, collaborative, and action-oriented environment Benefits: Competitive compensation, PTO, and 100% employer-paid medical, dental, and vision insurance Archer Meat Snacks is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr