SEO, GEO & Content Optimization Manager

SEO, GEO & Content Optimization Manager

This is an incredible opportunity to be part of a company that has been at the forefront of AI and high-performance data storage innovation for over two decades. DataDirect Networks (DDN) is a global market leader renowned for powering many of the world's most demanding AI data centers, in industries ranging from life sciences and healthcare to financial services, autonomous cars, Government, academia, research and manufacturing.

DDN's A3I solutions are transforming the landscape of AI infrastructure. The real differentiator is DDN. I never hesitate to recommend DDN. DDN is the de facto name for AI Storage in high performance environments - Marc Hamilton, VP, Solutions Architecture & Engineering | NVIDIA

DDN is the global leader in AI and multi-cloud data management at scale. Our cutting-edge data intelligence platform is designed to accelerate AI workloads, enabling organizations to extract maximum value from their data. With a proven track record of performance, reliability, and scalability, DDN empowers businesses to tackle the most challenging AI and data-intensive workloads with confidence.

Our success is driven by our unwavering commitment to innovation, customer-centricity, and a team of passionate professionals who bring their expertise and dedication to every project. This is a chance to make a significant impact at a company that is shaping the future of AI and data management.

Our commitment to innovation, customer success, and market leadership makes this an exciting and rewarding role for a driven professional looking to make a lasting impact in the world of AI and data storage.

Responsibilities

SEO Research & Intent Analysis

• Conduct keyword, topic, and intent research using Semrush.
• Identify high-value terms that drive qualified traffic and conversions.
• Map competitive rankings to find gaps and opportunities.
• Recommend content priorities, updates, and areas for refinement.

GEO – Generated Experience Optimization

• Build and own DDN's GEO strategy and framework.
• Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).
• Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.
• Partner with PMM and content teams to create GEO-ready content.

Content Optimization

• Improve clarity, structure, and digital performance of existing content (solutions, products, blogs, FAQs, resources).
• Rewrite or refine content based on search intent and GEO insights.
• Ensure consistency and discoverability across high-impact pages.

Page-Level Content Improvements

• Recommend targeted updates for high-value pages based on analytics and search intent.
• Partner with the web team to implement changes without owning full-site UX.
• Focus on iterative, insight-driven enhancements.

Web Chat Experience

• Update and refine chat playbooks using Qualified.
• Improve engagement, routing, segmentation, and meeting conversion.
• Align chat experiences with SEO/GEO-driven content priorities.

Systems, Reporting & Continuous Improvement

• Own SEO/GEO reporting using Semrush (required), GA4, and related tools.
• Track rankings, organic traffic, GEO visibility, page performance, and content health.
• Build dashboards and deliver clear, actionable recommendations.
• Create a continuous improvement roadmap shaped by analytics and competitive intelligence.

Qualifications

• 3–5+ years of experience in SEO, content optimization, or digital content strategy.
• Hands-on expertise with Semrush (REQUIRED) and GA4; familiarity with Ahrefs/Moz/ScreamingFrog is a plus.
• Strong understanding of search intent, metadata, content structure, and on-page SEO.
• Strong writing/editing skills for content clarity and performance.
• Familiarity with AI-based search optimization (GEO) or eagerness to learn.
• Experience refining chat playbooks (Qualified preferred).
• Analytical, organized, and able to turn insights into prioritized recommendations.
• Collaborative and comfortable working across digital, content, PMM, and demand teams.

DDN

DDN has a very strong orientation towards these four characteristics and any successful employee will demonstrate these capabilities:

Self-Starter - Takes independent action to identify and solve problems. Seeks out relevant information needed to make decisions. Gets involved with new initiatives.

Success/Achievement Orientation - Delivers quality results consistently. Targets, achieves (or exceeds) measurable results. Sets challenging goals, focuses on critical priorities, and is accountable.

Problem Solving - Recognizes problems and responds with a systematic assessment that identifies and addresses cause of issue. Practical, realistic, and resourceful.

Innovative - Builds and improves key business processes that enhance the effectiveness of DDN. Generates new ideas, challenges the status quo, and solves problems creatively.

DataDirect Networks, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, transgender, sex stereotyping, sexual orientation, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.