Sr. Brand Strategist

Overview

We are seeking a Senior Brand Strategist to define and evolve brand positioning, messaging, and go-to-market strategy for a rapidly growing technology company. This individual will play a key role in shaping the brand's category narrative, value proposition, and long-term strategic direction while partnering closely with executive leadership, product, marketing, and sales teams.

Responsibilitie

• sOwn brand positioning, messaging, value proposition, and category strategy
• .Lead market, customer, and competitive research to inform strategic decision-making
• .Develop go-to-market strategies for product launches, brand initiatives, and business growth efforts
• .Partner cross-functionally with product, marketing, sales, and executive leadership to align brand and business objectives
• .Translate complex business challenges into clear, actionable frameworks and strategic plans
• .Build and maintain brand standards, ensuring consistency across all customer touchpoints
• .Present strategic recommendations and insights to senior leadership

.Qualification

• s10+ years of brand strategy experience, preferably within an in-house technology, SaaS, or startup environment
• .Experience developing brand positioning, GTM strategies, and launch plans from the ground up
• .Strong background in B2B, B2C, or hybrid business models
• .Proven ability to conduct market research and transform insights into actionable business strategies
• .Experience partnering directly with executive leadership and cross-functional teams
• .Exceptional communication, presentation, and storytelling skills