Digital Strategist

Role Description

The Digital Strategist is responsible for shaping and delivering digital fundraising campaigns for our clients. The role blends digital strategy with hands-on campaign management:

• Contributing to the digital strategy for assigned clients — channel mix, audience segmentation, messaging approach, and performance benchmarks.
• Owning end-to-end execution of campaigns on strategy, on time, and on budget.
• Managing and optimizing campaign execution (creative production, development, and delivery).

This is a client-facing role. The Digital Strategist will:

• Interact directly with clients to review strategy and lead campaign-related discussions.
• Collaborate internally with creative, web development, media, and account management teams.
• Manage relationships with external strategic partners.

The Digital Strategist will report directly to the VP of Digital Services.

Qualifications

• 5-7 years of digital campaign management and/or digital project management experience for a digital marketing agency or in-house digital marketing team.
• Experience contributing to digital strategy — channel planning, segmentation, testing roadmaps, or performance optimization.
• Experience working with conservative, faith-based, and/or other mission-driven organizations is a plus.
• Performance marketing and/or digital fundraising experience is highly desired.
• Proven track record of building trust-based, consultative relationships with internal and external partners.

Requirements

• Hands-on experience leading execution of digital fundraising or direct response campaigns end-to-end.
• Hands-on experience working directly within fundraising and marketing automation platforms.
• Hands-on experience building digital fundraising campaign assets (emails, landing pages, donation forms, etc.).
• Hands-on experience building manual and automated dashboards and other client-facing reports.
• Ability to contribute to digital strategy — translating client goals, audience insight, and performance data into campaign plans and recommendations.
• Experience with email marketing, SMS marketing, digital advertising, and web development.
• Experience and comfort in a client-facing role with visibility across all levels of an organization.
• Knowledge of direct response marketing and/or fundraising is a strong plus.
• Exemplary attention to detail.
• Strong written and verbal communication skills.
• Ability to handle multiple projects; a resourceful self-starter who can take initiative and follow through from concept to completion.
• Experience with digital platforms like Salesforce, HubSpot, Google Marketing Suite, Campaign Monitor, project management platforms like Asana and Monday, and data visualization tools like Power BI highly desirable.

Benefits

• Salary Range: $65,000 – 75,000 base with competitive benefits package.

Location

• Remote (within continental U.S.), candidates living in Eastern and Central time zones highly desirable.
• Option to work out of our Raleigh offices if desired.