SEO Strategist

Role Description

We're a fast-growing digital marketing agency serving small law firms, and we're hiring an SEO Strategist who can connect the dots between technical SEO, content strategy, local visibility, authority building, analytics, and the future of AI search. This role is for someone who sees rankings as one piece of a much bigger picture: helping clients get found by the right people, show up with credibility, and turn visibility into real business growth.

Think Charlie Kelly from Always Sunny in Philadelphia at the Pepe Silvia board, except the chaos is Google Search Console, competitor data, content gaps, local rankings, and AI search trends, and you're the person who makes it all make sense. If you've ever looked at a ranking drop and thought, “Okay, what's really happening here?” this might be your kind of job.

The right person understands:

• Technical SEO
• On-page optimization
• Content planning
• Local SEO
• Analytics
• Emerging AI search opportunities

You should be comfortable:

• Auditing websites
• Finding patterns in performance data
• Making strategic recommendations
• Explaining what matters without turning every conversation into a 47-slide dissertation on crawl depth

We want someone who can use SEO tools, AI tools, data, and good judgment to help our team build smarter strategies for law firms across the country. If you love clean site structure, strong content plans, local visibility wins, measurable results, and figuring out why Google is being Google, let's talk!

Qualifications

• Experience in developing and executing SEO strategies for law firm clients nationwide
• Proficiency in technical SEO audits using tools such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, Google Analytics, and Looker Studio
• Ability to identify technical issues affecting organic performance
• Experience in working with developers to resolve technical SEO issues
• Strong skills in keyword research, competitor research, and search intent analysis
• Expertise in optimizing metadata, headers, internal linking, content structure, and on-page elements
• Experience in developing SEO-driven content plans, topic clusters, and content briefs
• Ability to collaborate with various teams to turn strategy into action
• Experience in building authority strategies through backlink opportunities and outreach campaigns
• Knowledge of local SEO efforts, including Google Business Profile optimization
• Experience in configuring and managing SEO reporting dashboards
• Ability to analyze rankings, traffic, engagement, conversions, and other performance data
• Experience in monitoring AI search trends and opportunities

Requirements

• Starting salary: $1,500 - $3,000 USD/Month based on experience
• Schedule: Full-time
• Location: Remote

Benefits

• Unlimited PTO
• Supportive, collaborative team environment
• Freedom to contribute ideas and improve processes
• Access to emerging SEO, AI, and GEO initiatives

How to Apply

If you're interested in applying for this job, do NOT hit the apply button on this website. Instead, send an email to HR(at)SpotlightBranding.com with no more than two paragraphs about why you're interested in this job. The subject line should be: “I am your new SEO Strategist! - Name”. Also, attach your resume and any relevant examples of SEO work, reporting, case studies, or strategy samples you are comfortable sharing.