Marketing Specialist

About New Western New Western has been named a Glassdoor Best Place to Work three years in a row (2023, 2024, 2025). We are a leading real estate investment marketplace specializing in sourcing distressed residential properties for investors. Operating in nearly 50 markets across 20 states, our innovative approach revitalizes neighborhoods, creates affordable housing options, and addresses the housing supply crisis. Join us to make a meaningful impact on the real estate market while contributing to a collaborative, mission-driven team. Role Description & Key Responsibilities Marketing Automation and Engagement Specialist (Local Candidates Only - Dallas/Ft. Worth, TX Area) We are seeking a detail-oriented and creative Marketing Automation & Engagement Specialist to help power our digital marketing operations - with a strong focus on email marketing, lifecycle marketing, and copywriting. This role sits at the intersection of marketing technology and content execution. The ideal candidate is highly detail-oriented and execution-focused, with strong email and lifecycle marketing experience, able to build and manage campaigns, customer journeys, and audience targeting while ensuring marketing programs are accurately executed and optimized for engagement. Key Responsibilities Support email and nurture marketing execution, including building templates, testing content, managing audience segmentation, and ensuring deliverability. Manage ongoing email cadence (weekly sends + monthly one-off campaigns). Write, edit, and proof content to ensure accuracy and brand consistency. Contribute to improving search visibility, SEO and AEO exposure. Support landing page updates and ensure content alignment with campaigns. Assist in improving website content for clarity, engagement, and conversion. Develop and maintain automated customer journeys and nurture sequences. Collaborate closely with the internal Marketing Analyst to implement campaigns efficiently and accurately. Qualifications Bachelor’s degree in Marketing, Communications, or related fields, OR Equivalent Work Experience. 3-5 years of experience in email marketing, lifecycle marketing, or marketing operations. Hands‑on experience with Marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, or similar platforms). Experience building email campaigns, segmentations, and automated workflows. Strong attention to detail (proofing, accuracy, consistency). Strong writing and content editing ability for email/web content. Basic understanding of SEO and web content management (WordPress or similar CMS). We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr