Guru Field Representative - Atlanta

Guru Field Representative

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Guru Field Representative based in Atlanta, United States.

This role is a dynamic, field-based position focused on driving brand visibility, retail performance, and consumer engagement across a defined territory. You will act as a key ambassador for the brand in the marketplace, working directly with retail partners, store associates, and running communities to elevate product understanding and sell-through performance. The position combines sales support, education, event activation, and grassroots marketing to strengthen brand presence at both specialty and big-box accounts. You will play a central role in bringing product storytelling to life through in-store clinics, events, and consumer-facing activations. Success in this role requires strong relationship-building skills, energy, and a passion for sports and movement culture. The environment is highly mobile, fast-paced, and focused on field execution and community impact. This is a hands-on role for someone who thrives on travel, autonomy, and active brand representation.

Accountabilities:

In this role, you will be responsible for executing field strategies that drive retail performance, brand awareness, and consumer engagement across your assigned territory.

• Lead field support efforts across specialty and big-box retail accounts to increase sell-through and market share.
• Support product launches, in-store merchandising, and grassroots marketing initiatives in collaboration with sales and marketing teams.
• Deliver product education sessions, clinics, and training for retail associates and running communities.
• Represent the brand at races, expos, and events, including setup, consumer engagement, and product trial activities.
• Track and report field activity, store visits, competitor insights, and market feedback on a weekly basis.
• Manage assigned budgets, including product seeding and expense reporting, ensuring effective territory investment.
• Maintain relationships with retail partners to strengthen brand loyalty and execution consistency.
• Support content creation activities such as product videos and digital educational materials when needed.

Requirements:

This role requires strong field execution skills, a passion for sports and retail engagement, and the ability to manage multiple priorities across a defined territory.

• 12+ years of experience in sales, marketing, retail, or field support roles (sports or outdoor industry experience preferred).
• Strong communication and presentation skills with the ability to engage diverse audiences.
• Passion for running, fitness, or athletic performance products and consumer education.
• Ability to work independently while managing territory goals, schedules, and budgets.
• Strong organizational skills with attention to detail in reporting, planning, and logistics.
• Comfortable with extensive travel, weekend work, and physically active field environments.
• Ability to lift up to 50 lbs and remain on your feet for extended periods.
• Knowledge of retail operations, merchandising, and basic retail math is a plus.
• Strong interpersonal skills with the ability to build authentic relationships in-store and in the community.
• Must reside within 30 miles of the assigned territory.

Benefits:

• Competitive base salary range: $48,775 $72,752, with additional commission potential
• Comprehensive medical, dental, vision, life, and disability insurance
• HSA/FSA options with employer contributions
• 401(k) retirement savings plan with company match
• Generous paid time off, including 35 weeks PTO, holidays, sick leave, and parental leave
• Annual bonus eligibility based on company performance
• Field-specific perks including vehicle lease, gas card, insurance coverage, and reimbursements
• Product discounts, fitness perks, and employee recognition programs
• Cell phone, internet, and storage reimbursement allowances for field work