Marketing Manager

Marketing Manager Charlotte, NC (Hybrid) Full Time Position We are searching for a Marketing Manager to join a growing SaaS company in the OTT / streaming media space to help scale demand generation, lead generation, and overall outbound go-to-market efforts. This person will work closely with executive leadership and sales leadership to help drive pipeline growth, improve market visibility, and support a growing outbound sales organization. The environment is fast-paced, collaborative, and highly entrepreneurial with significant opportunity for influence and ownership. This is not a purely strategic role. We are looking for someone who enjoys execution, optimization, experimentation, and building scalable marketing programs inside a growing SaaS business. Key Responsibilities: Own and optimize demand generation initiatives across digital channels including LinkedIn, Google, email, webinars, and remarketing campaigns Help drive qualified lead generation and pipeline growth for outbound sales teams Manage and optimize HubSpot workflows, sequences, campaign tracking, dashboards, and marketing automation Partner with sales leadership to support outbound GTM initiatives and improve funnel visibility Build and refine ICP targeting, lead scoring, nurture campaigns, and sales enablement resources Support SEO, AEO, GEO, and broader AI‑driven search visibility initiatives Help create and coordinate marketing content including blogs, landing pages, newsletters, webinars, customer stories, and social content Assist with trade shows, events, and post‑event lead follow‑up strategy Analyze campaign and funnel performance to improve conversion rates and marketing ROI Collaborate cross‑functionally with leadership, sales, product, and external marketing partners/agencies Desired Background: 5+ years of experience in B2B SaaS marketing, demand generation, growth marketing, RevOps, or related areas Strong hands‑on experience with HubSpot and marketing automation workflows Experience supporting outbound sales organizations and pipeline generation efforts Background in demand generation, lead generation, lifecycle marketing, or growth marketing Understanding of marketing analytics, funnel reporting, attribution, and campaign optimization Experience managing or contributing to paid campaigns across LinkedIn, Google, or related platforms Comfortable working in smaller, fast‑moving organizations where individuals wear multiple hats Strong communication and organizational skills with the ability to balance strategy and execution Nice to Have: SaaS, OTT, streaming media, creator economy, or digital media experience Exposure to sales enablement or product marketing initiatives Experience working closely with BDR or AE teams Familiarity with SEO, AEO, GEO, and AI‑driven search optimization trends This is an opportunity to help shape and scale the marketing engine inside a growing SaaS company that is building a more structured outbound GTM motion. We are an equal opportunity employer and value diversity at every level of the hiring process. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Compensation: $115,000 per year #J-18808-Ljbffr