Director of Paid Social [Remote]

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director of Paid Social based in the United States.

This senior leadership role sits at the center of a high-growth performance marketing organization, responsible for scaling one of the most impactful customer acquisition channels. You will define and execute the full Paid Social strategy across major platforms including Meta, TikTok, and other social ecosystems, while also overseeing adjacent performance media channels such as native advertising and AppLovin. The role combines strategic leadership with hands-on platform expertise, requiring someone who thrives in both high-level planning and deep campaign optimization. You will manage significant multi-million-dollar monthly media investments and play a pivotal role in driving efficient, scalable growth. With direct ownership of performance outcomes, you will continuously refine targeting, bidding, and creative strategies to maximize business impact. This is a highly visible role partnering closely with senior leadership to shape growth strategy and marketing effectiveness across the organization.

Accountabilities:

Own and lead the end-to-end strategy, execution, and performance of Paid Social and adjacent performance media channels, including Meta, TikTok, native advertising, and AppLovin, ensuring alignment with customer acquisition and growth objectives.

• Develop and execute annual and quarterly media strategies, including budget allocation, forecasting, and channel investment planning to optimize performance and scalability.
• Lead campaign structure, audience development, bidding strategies, and optimization approaches to maximize CPA, ROAS, and overall efficiency.
• Drive continuous campaign optimization through structured testing frameworks covering creative, audiences, placements, and platform-specific tactics.
• Partner closely with creative teams to build testing roadmaps that improve ad performance and accelerate learning cycles.
• Leverage first-party data, conversion signals, and attribution frameworks to improve targeting precision and campaign effectiveness.
• Identify opportunities to scale paid media investment while maintaining strong unit economics and performance efficiency.
• Establish scalable operating processes, reporting frameworks, and best practices across Paid Social functions.
• Manage and mentor internal teams and external agency partners to ensure strong execution and performance accountability.

Requirements:

10+ years of experience in Paid Social or performance marketing, with deep expertise in Meta Ads Manager and strong exposure to TikTok and other social platforms.

• Proven track record managing and scaling seven-figure monthly Paid Social budgets with a strong focus on direct response and measurable business outcomes.
• At least 3+ years of experience leading teams and managing agency relationships in a high-performance environment.
• Strong analytical and financial acumen, including experience with forecasting, budget pacing, and performance tracking against business KPIs.
• Deep understanding of paid social attribution models, conversion APIs, first-party data strategies, and measurement frameworks.
• Strong creative testing mindset, with experience collaborating closely with creative teams to improve performance outcomes.
• Exceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional partners.
• Demonstrated ability to operate in fast-paced, high-growth environments while managing multiple priorities effectively.
• Experience in financial services, fintech, or other regulated industries is a strong plus.
• Strong leadership capabilities with a track record of mentoring, developing, and scaling high-performing teams.
• High level of adaptability, curiosity, and commitment to continuous experimentation and learning in evolving platform environments.

Benefits:

• Competitive base salary aligned with senior leadership responsibilities ($169,500 – $190,000 USD range referenced)
• Performance-based bonus and incentive opportunities tied to business and marketing outcomes
• Comprehensive medical, dental, and vision insurance coverage
• 401(k) retirement plan with company match
• Generous paid time off including holidays, vacation, sick days, and volunteer time off
• 12 weeks of paid parental leave
• Wellness incentive programs and employee well-being support
• Pre-tax transit benefits and additional voluntary benefit options
• Life insurance coverage provided at no cost
• Pet insurance discounts and employee assistance programs
• Strong focus on employee development, mentorship, and leadership growth opportunities
• Flexible/remote work environment depending on business needs.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.