Strategic Marketing Manager

Position: Strategic Marketing Manager | Division: Marcom|
Work Days: Monday - Friday| Hours of Operation: 8:00am 5:00pm

Why Broadway Bank:
We are one of the largest independently owned banks in Texas with offerings in personal and private banking, wealth management, business banking and mortgage lending.

Position Overview:

The Strategic Marketing Manager collaborates closely with the Marketing Communications (MarComm) Director to recommend, plan, and execute comprehensive strategies that align with the Bank's brand and business objectives. This role is pivotal in developing and delivering targeted campaigns, advertising, and promotional materials for a designated line of business (LOB), supporting growth and engagement efforts. Leading a team of MarComm professionals, this position ensures all initiatives align with the Bank's vision, strategic priorities, and compliance standards, while fostering strong cross-functional partnerships to drive impactful marketing results.

Essential Functions:

• Collaborates with the MarComm Director to set and execute strategic marketing direction, initiatives, and budgets to implement the marketing plans.

• Recommends, schedules, and initiates strategically targeted advertising and marketing campaigns for designated LOBs, incorporating digital, mobile, and traditional channels.
• Oversees the master calendar, tracking all marketing initiatives, including digital, mobile, web, and special events, ensuring alignment with business and compliance requirements.
• Conducts and analyzes market research, customer insights, and competitive trends to inform campaign planning and development.
• Coordinates with the internal Creative Services team and external agencies to align messaging, branding, and campaign execution with the Bank's brand strategy.
  
  
• Leads the development, editing, and approval of marketing materials and campaigns tailored to the Bank's target segments and strategic objectives.
• Partners with internal teams and external agencies to refine media purchasing plans and optimize reach and engagement across channels.
• Reviews and coordinates advertising engagements with community and charitable organizations, maintaining brand integrity and community relations.
• Manages the creation and distribution of sales support materials and merchandise for banking centers, events, and promotional needs.
• Ensures all promotional materials are compliant with regulatory standards, working closely with compliance officers.
• Supervises the final production and quality assurance of all campaign collateral, product materials, and disclosures for designated LOBs.
  
  
• Lead and mentor staff, fostering a collaborative and results-driven environment that supports individual growth and team success.
• Updates the Director on team activities, campaign results, challenges, and personnel needs.
• Oversees the planning and execution of special events, including banking center openings, client appreciation events, and community engagements.
• Represents the Bank in civic and trade organization involvement, establishing and maintaining positive community relations.
• Monitors and manages LOB budgets, ensuring alignment with the department's financial goals and accountability standards.
• Manages relationships with vendors, ensuring adherence to service agreements, quality standards, and budget requirements.
• Regularly reports to the MarComm Director on project status, resource utilization, and key milestones.
• Assumes additional responsibilities as assigned to support evolving business needs.
• This position may require travel within the Bank's geographic area.

Experience & Education:

• 7+ years of experience in Branding, MarCom, or Advertising, including project management.
• 3-5 years of supervisory and management experience, with proven leadership skills.
• Demonstrated success in developing and executing strategic marketing plans, ideally within a financial services or banking context.
• Proficiency in digital marketing, with a solid understanding of SEO, social media, and analytics.
• Bachelor's degree in Advertising, Marketing, Communications, or a related field is required; a Master's degree is preferred.

Skills & Qualifications:

• Strong analytical abilities, with experience synthesizing insights into actionable marketing strategies.
• Proficient in managing relationships with external advertising agencies and vendors.
• Superior writing, communication, and copywriting skills; adept at balancing multiple deadlines.
• Self-motivated with strong decision-making and creative problem-solving abilities.
• Demonstrated experience with marketing compliance requirements is preferred.
  Knowledge of printing and graphic design techniques is desirable.
• Proven management experience, with a history of successfully leading teams to achieve marketing objectives.

Other Requirements:

• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is required.
• Familiarity with Adobe Professional, Publisher Software, and SharePoint is highly desirable.
• Requires the ability to lift, carry, push, pull weights or otherwise move objects weighing as much as 10 lbs. on a regular basis and/or for extended periods of time during the workday.
• Occasional overtime or extended hours may be required.

We're a culture that offers resources to benefit your overall health and well-being:

• Career Development and Mentorship Programs
• Generous paid time off, minimum 4 weeks
• Employee recognition, awards, and events
• Free vision insurance
• Retirement matching
• Tuition reimbursement

This job description is not designed to be a comprehensive listing of duties, responsibilities, or activities that are required for this job. Duties, responsibilities, and activities may change at any time with or without notice.


Broadway Bank is proud to be an Equal Opportunity Employer. Broadway Bank is a drug-free and tobacco-free workplace, with a nicotine-free hiring policy. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

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