Strategic Marketing Manager

Position: Strategic Marketing Manager | Division: Marcom|
Work
Days:
Monday - Friday| Hours of Operation:
8:00am 5:00pm

Why Broadway Bank:
We are one of the largest independently owned banks in Texas with
offerings in personal and private banking, wealth management, business banking
and mortgage lending.

Position Overview:

The Strategic
Marketing Manager collaborates closely with the Marketing Communications
(MarComm) Director to recommend, plan, and execute comprehensive strategies
that align with the Bank's brand and business objectives. This role is pivotal
in developing and delivering targeted campaigns, advertising, and promotional
materials for a designated line of business (LOB), supporting growth and
engagement efforts. Leading a team of MarComm professionals, this position
ensures all initiatives align with the Bank's vision, strategic priorities, and
compliance standards, while fostering strong cross-functional partnerships to
drive impactful marketing results.

Essential Functions:

• Collaborates
  with the MarComm Director to set and execute strategic marketing
  direction, initiatives, and budgets to implement the marketing plans.

• Recommends,
  schedules, and initiates strategically targeted advertising and marketing
  campaigns for designated LOBs, incorporating digital, mobile, and
  traditional channels.
• Oversees the
  master calendar, tracking all marketing initiatives, including digital,
  mobile, web, and special events, ensuring alignment with business and
  compliance requirements.
• Conducts and
  analyzes market research, customer insights, and competitive trends to
  inform campaign planning and development.
• Coordinates
  with the internal Creative Services team and external agencies to align
  messaging, branding, and campaign execution with the Bank's brand
  strategy.
  
  
• Leads the
  development, editing, and approval of marketing materials and campaigns
  tailored to the Bank's target segments and strategic objectives.
• Partners with
  internal teams and external agencies to refine media purchasing plans and
  optimize reach and engagement across channels.
• Reviews and
  coordinates advertising engagements with community and charitable
  organizations, maintaining brand integrity and community relations.
• Manages the
  creation and distribution of sales support materials and merchandise for
  banking centers, events, and promotional needs.
• Ensures all
  promotional materials are compliant with regulatory standards, working
  closely with compliance officers.
• Supervises the final production and quality assurance
  of all campaign collateral, product materials, and disclosures for designated
  LOBs.
  
  
• Lead and mentor
  staff, fostering a collaborative and results-driven environment that
  supports individual growth and team success.
• Updates the
  Director on team activities, campaign results, challenges, and personnel
  needs.
• Oversees the
  planning and execution of special events, including banking center
  openings, client appreciation events, and community engagements.
• Represents the
  Bank in civic and trade organization involvement, establishing and
  maintaining positive community relations.
• Monitors and
  manages LOB budgets, ensuring alignment with the department's financial
  goals and accountability standards.
• Manages
  relationships with vendors, ensuring adherence to service agreements,
  quality standards, and budget requirements.
• Regularly
  reports to the MarComm Director on project status, resource utilization,
  and key milestones.
• Assumes
  additional responsibilities as assigned to support evolving business
  needs.
• This
  position may require travel within the Bank's geographic area.

Experience & Education:

• 7+ years of experience in Branding, MarCom, or Advertising, including project management.
• 3-5 years of supervisory and management experience, with proven leadership skills.
• Demonstrated success in developing and executing strategic marketing plans, ideally within a financial services or banking context.
• Proficiency in digital marketing, with a solid understanding of SEO, social media, and analytics.
• Bachelor's degree in Advertising, Marketing,
  Communications, or a related field is required; a Master's degree is preferred.

Skills & Qualifications:

• Strong analytical abilities, with experience synthesizing insights into actionable marketing strategies.
• Proficient in managing relationships with external advertising agencies and vendors.
• Superior writing, communication, and copywriting skills; adept at balancing multiple deadlines.
• Self-motivated with strong decision-making and creative problem-solving abilities.
• Demonstrated experience with marketing compliance requirements is preferred.
  Knowledge of printing and graphic design techniques is desirable.
• Proven management experience, with a history of successfully leading teams to achieve marketing objectives.

Other Requirements:

• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is required.
• Familiarity with Adobe Professional, Publisher Software, and SharePoint is highly desirable.
• Requires the ability to lift, carry, push, pull weights or otherwise move objects weighing as much as 10 lbs. on a regular basis and/or for extended periods of time during the workday.
• Occasional overtime or extended hours may be required.

We're a culture that offers
resources to benefit your overall health and well-being:

• Career Development and Mentorship Programs
• Generous paid time off, minimum 4 weeks
• Employee recognition, awards, and events
• Free vision insurance
• Retirement matching
• Tuition reimbursement

This job description is not
designed to be a comprehensive listing of duties, responsibilities, or
activities that are required for this job. Duties, responsibilities, and
activities may change at any time with or without notice.


Broadway Bank
is proud to be an Equal Opportunity Employer. Broadway Bank is a drug-free and
tobacco-free workplace, with a nicotine-free hiring policy. All qualified applicants
will receive consideration for employment without regard to race, color, sex,
sexual orientation, gender identity, religion, national origin, disability,
veteran status, or other legally protected status.

Member FDIC