Go-To Market Manager
$103.45k - $197.73kUSAA
Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.
We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.
The Opportunity
The Go-To-Market Manager, Ecosystem Go-to-Market (eGTM) for the Auto and Home Ecosystems is a central orchestrator responsible for driving adoption, integration, and performance of interconnected products and services. As an evangelist for the ecosystem vision and strategy, this role influences business alignment, works with marketing for execution, and partners closely with advice, member value, product, experience owners, and other teams to deploy cohesive eGTM initiatives.
Focused on the management, execution, and delivery of large-scale programs consisting of multiple projects (multi-year, large cost, scope, etc.) and/or the oversight and governance of programs to ensure alignment to the LoBs strategic imperatives and to monitor program health. Works to achieve multi-year program deadlines, scope, and overall program benefits. Supports cross-functional teams in the development and execution of change plans in accordance with USAA's change methodology or industry best practices.
This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.
What you'll do:
Define and maintain program strategies commensurate with the level of risk, size, and complexity to ensure individual efforts align with organizational goals.
Responsible for providing input and recommendations on multi-year business plans to deliver business capabilities and define execution approach to achieve business goals while reducing risk and delivering early business value.
Facilitate meetings with executive management and project / program sponsors to define solutions and delivery.
Prepare reports that provide stakeholders and management with status updates to include identifying risks or issues.
Perform analysis, root cause identification and development and recommendation of key work products.
Negotiate agreements, settle disputes equitably and diffuses situations.
Negotiate program tradeoffs with IT and the business as the program develops to ensure alignment of demand to capacity.
Adhere to EPMO processes, procedures, controls, standards, tools, and templates (as required).
Adhere to governance rigor required for work efforts.
Drive the adoption and sustainment of changes within the organization in compliance with USAA's Change Management methodology.
Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. ?
What you have:
Bachelor's degree OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. (Total of 10 years of relevant experience without bachelor's degree)
Minimum 6 years' project and / or program management experience, including experience defining a new program and/or managing large-scale projects.
Proficient experience in Principles of Project, Program or Portfolio Management to develop multi-year business plans.
Proficient knowledge of program efforts management tools and methodologies.
Understanding and demonstrated application of risk management policies and procedures.
Knowledge of program management methodology and techniques; program performance evaluation and change management principles.
Experience maintaining and reporting on work effort(s) budgets / methodologies.
Proficient experience in USAA's change management methodology or similar industry change management methodology.
Demonstrated experience using knowledge of the business, its products, and processes to assess program risks and rewards across multiple technologies and business goals. ?
What sets you apart:
US military experience through military service or a military spouse/domestic partner.
Experience leading a go-to-market strategy for auto and home ecosystems to increase member value.
Experience driving internal understanding, adoption, and alignment of ecosystem advice and "on/off ramps," securing buy-in across the association and motivating teams to deliver on shared goals.
Experience in auto or home buying, selling, or maintenance journeys and/or related marketing strategies to inform decisions and ensure member-centric design.
Influences the development of future advice and marketing roadmaps, ensuring integration with ecosystem strategy and optimal delivery of eGTM objectives.
Compensation range: The salary range for this position is: $103,450.00 - $197,730.00 .
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
USAA will consider qualified applicants with a criminal history pursuant to the San Diego County Fair Chance Ordinance and the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if USAA is concerned about a conviction(s) that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the back
ground report. Find out more about the Fair Chance Ordinance by visiting the San Diego County Office of Labor Standards and Enforcement webpage.
USAA will consider qualified applicants with a criminal history pursuant to the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if USAA is concerned about a conviction(s) that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Ordinance by visiting the Los Angeles County Office of Labor Standards and Enforcement website.
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
If you are an existing USAA employee, please use the internal career site in OneSource to apply.
Please do not type your first and last name in all caps.
Find your purpose. Join our mission.
USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.
USAA attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and women of the U.S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself - you just need to share our passion for serving our more than 13 million members.
USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.
California applicants, please review our HR CCPA - Notice at Collection ( here.
USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.
- Corporate Marketing Manager (Employee Benefits/B2B - Onsite) page is loaded## Corporate Marketing Manager (Employee Benefits/B2B - Onsite)locations... ...leadership, advising on branding, positioning, messaging, and go-to-market strategies for B2B and employee benefits-focused...SuggestedWork experience placementWork at office
- ...Job Title: Manager, Marketing & Communications Location: Remote Company: X-Bow Systems Title and compensation commensurate with experience... ...and executional level-you can help shape the plan and then go do the work yourself ~ Strong instincts for message...SuggestedRemote workFlexible hoursShift work
- ...treat every meal as part of the job. Capability Built. Mission Ready. Here for the Full Journey. We are seeking a Senior Marketing Manager to lead and scale marketing initiatives across Aramark?s Salute program ? our military and defense food service brand operating...SuggestedContract workWork experience placementSeasonal work
- ...Company Overview Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded... ...collective journey and leadership is a shared responsibility. Marketing Manager As the Marketing Manager, you will play a pivotal role...SuggestedTemporary work
- ...Marketing Manager The Marketing Manager is responsible for owning and executing marketing, communications, and demand generation initiatives, identifying opportunities for revenue growth. This person is a problem solver, attentive to details, ROI-focused, and a big-...Suggested
$150k - $180k
...Marketing Director Vericast is the financial institution (FI) performance partner. We help... ..., oversees the strategic positioning, go-to-market execution of new products and solutions... ...-to-market launch planning, and program management expertise to drive impactful marketing...Work at office- ...Product Portfolio Manager This position is responsible for managing the product portfolio for the In-Store Bakery/Deli channel throughout... ...related to commercialization, pricing support, packaging, marketing materials and portfolio evaluation in order to deliver...
- ...primary focus of the role is to drive revenue, increase profit before taxes within their branch and other assigned branches in the market, and manage risk within their branch and other assigned branches in the market. Job functions also include maintaining a superior and...TraineeshipWork at officeLocal area
- ...Director of Sales & Marketing At Vintage Air, performance is personal. Our products live under... ...You will own Vintage Air’s marketing-led go-to-market execution across: Digital and... ...technical, engineered products Creating and managing content across web, email, social, and...Seasonal workWorldwide
- ...Category : Marketing About TP TP is a global, digital business services company. We deliver the most advanced, digitally powered... ...We have an opportunity for a dedicated Event Marketing Manager to join the North America Field Marketing team to lead the strategy...Local areaRemote workWork from home
$114.5k - $212.6k
...protecting our customers with inventive electrical solutions. nVent is seeking a dynamic and strategic ERICO Lightning Protection Market Manager to Representative the North American Market to lead demand creation and product expertise for our sales organization within the...Minimum wageFull timeTemporary workFor contractorsWork at officeLocal areaRemote workWork from homeWorldwideHome officeFlexible hoursNight shift- ...to increase the capture of University Family Care Plan prescriptions. Develops business plans and coordinates with the 340B program manager to contract with local pharmacies. Assesses purchasing accumulations to maximize replacement drug costs at 340B pricing and...Contract workLocal area
- ...May Cause Extreme Excitement and Career Growth At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we... ...wins! Results-Driven: Amplify our media sales efforts by managing the sales team to implement local sales and marketing strategies...Local area
- Position: Strategic Marketing Manager | Division: Marcom| Work Days: Monday - Friday| Hours of Operation: 8:00am 5:00pm Why Broadway Bank: We are one of the largest independently owned banks in Texas with offerings in personal and private banking...Work at officeMonday to Friday
- ...Description VP Racing is seeking a Strategic Marketing Manager to lead brand and marketing strategy across our global performance and consumer goods portfolio. This role will define, elevate, and expand the VP Racing brand - driving growth through innovative campaigns,...Casual work
- ...who treat every meal as part of the job. Capability Built. Mission Ready. Here for the Full Journey. We are seeking a Senior Marketing Manager to lead and scale marketing initiatives across Aramark’s Salute program — our military and defense food service brand operating...Contract workWork experience placementSeasonal work
- ...and drive the unit’s growth agenda by integrating market intelligence, client insights, portfolio strategy, and go-to-market execution. The role serves as a... ...years of experience, including at least 5 years in management or leadership capacity. • Equivalent additional...H1bFlexible hours
- ...CM, Inc. is an energetic and highly professional construction management firm with offices in Corpus Christi, San Antonio, Houston, and... ...apparel through Splashbrand. JOB SUMMARY The primary role of the Marketing Manager is to work in a collaborative team effort across...Remote workFlexible hoursNight shiftWeekend work
- ...Head of Brand Marketing About the Company Well-funded document platform Industry... ...-class product team to ensure a seamless go-to-market execution. The focus is on creating... ...of AI tools for a lean team. Hiring Manager Title Chief Executive Officer (CEO)...Agency work
- ...Architectural Market Manager - Houston & San Antonio, TX Join the Future of Workspace Innovation at Haworth. Are you ready to shape the future of how people work, live, and thrive? At Haworth, we're not just creating furniture we're revolutionizing the way the world...Temporary workFor contractorsWork experience placementWork at officeRelocation package
- ...Department: Supply Chain Reports to: SVP General Manager Retail Division Direct reports: N/A FLSA:... ...financial partner to supply chain, marketing, and broader internal finance teams... ...decisions on assortment, promotions, and go‑to‑market strategies Cost Structure & Profit...Shift work
- ...Chief Marketing Officer (CMO) About the Company Thriving events entity Industry... ...primarily B2B, to position the company as the go-to platform for live event organizers and... ...inclusivity and accessibility. Hiring Manager Title CEO Travel Percent Less than...
- Milestone Brands, LLC is looking for a Market Sales Manager for the San Antonio area. This role involves promoting a diverse range of brands and ensuring sales goals are met through active engagement with top accounts. The candidate will work closely with distributors...
- Job Title: Market Sales Manager - Milestone Brands, LLC Website: Milestone Brands is seeking an energetic and entrepreneurial spirited sales professional to join our team as the San Antonio Market Manager. This role involves building and promoting our diverse range...Work at officeNight shiftWeekend work
- ...wellness and personalized medicine. Position Summary The Senior Marketing Manager will serve as the architect of ReviveRx's integrated B2B... ...revenue growth ~ Strong experience in sales enablement and go-to-market strategy ~ Excellent messaging, positioning, and content...For contractorsFreelanceWork at officeLocal areaRemote workShift workAfternoon shift
- Harper Law Firm in San Antonio is seeking an experienced Marketing Manager to lead their marketing efforts. The ideal candidate will drive the firm's growth, generating qualified personal injury cases while overseeing marketing staff and initiatives. This position requires...
- Event Sales Manager San Antonio, TX Who We Are Based in San Antonio, Texas, Zachry Hotels... ...corporate, social, wedding, and group markets. Conduct sales calls, site tours, menu... ...by Agency. Already applied? Go to TalentReef to see your application Position...Contract workTemporary workWork at officeFlexible hoursAfternoon shift
- ...About the job Amazon Brand Growth Manager_GNO partners Our client, GNO partners, a... ...clients (all 7 figures). Our Values: - Go the extra mile: Strive for excellence and... .... Our Benefits: Work for a market-proven, fast-growing company Competitive...Full timeImmediate startRemote workFlexible hours
$20k - $80k
...Marketing Representative PuroClean, a leader in emergency property restoration services... ...Marketing Representative takes pride in going above and beyond customer expectations in... ...hiring decisions will be made by the management of this franchisee. All inquiries about...Work at office- ...Antonio, Texas looking for a full-time Marketing and Professional Relations Coordinator.... ...succeed by developing and maintaining on‑going professional relationships. This position... ...health coordinators, sports coaches, Office Managers and other key personnel to develop an...Full timeContract workWork at officeLocal areaAfternoon shift
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Go-To Market Manager. Be the first to apply!
- senior marketing account manager San Antonio, TX
- senior marketing manager San Antonio, TX
- email marketing manager San Antonio, TX
- account based marketing manager San Antonio, TX
- marketing manager San Antonio, TX
- senior partner marketing manager San Antonio, TX
- chief marketing officer San Antonio, TX
- director channel marketing San Antonio, TX
- marketing officer San Antonio, TX
- director content marketing San Antonio, TX

