Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Go-To Market Manager

$103.45k - $197.73k

USAA

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

The Go-To-Market Manager, Ecosystem Go-to-Market (eGTM) for the Auto and Home Ecosystems is a central orchestrator responsible for driving adoption, integration, and performance of interconnected products and services. As an evangelist for the ecosystem vision and strategy, this role influences business alignment, works with marketing for execution, and partners closely with advice, member value, product, experience owners, and other teams to deploy cohesive eGTM initiatives.

Focused on the management, execution, and delivery of large-scale programs consisting of multiple projects (multi-year, large cost, scope, etc.) and/or the oversight and governance of programs to ensure alignment to the LoBs strategic imperatives and to monitor program health. Works to achieve multi-year program deadlines, scope, and overall program benefits. Supports cross-functional teams in the development and execution of change plans in accordance with USAA's change methodology or industry best practices.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

What you'll do:

  • Define and maintain program strategies commensurate with the level of risk, size, and complexity to ensure individual efforts align with organizational goals.

  • Responsible for providing input and recommendations on multi-year business plans to deliver business capabilities and define execution approach to achieve business goals while reducing risk and delivering early business value.

  • Facilitate meetings with executive management and project / program sponsors to define solutions and delivery.

  • Prepare reports that provide stakeholders and management with status updates to include identifying risks or issues.

  • Perform analysis, root cause identification and development and recommendation of key work products.

  • Negotiate agreements, settle disputes equitably and diffuses situations.

  • Negotiate program tradeoffs with IT and the business as the program develops to ensure alignment of demand to capacity.

  • Adhere to EPMO processes, procedures, controls, standards, tools, and templates (as required).

  • Adhere to governance rigor required for work efforts.

  • Drive the adoption and sustainment of changes within the organization in compliance with USAA's Change Management methodology.

  • Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. ?

What you have:

  • Bachelor's degree OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. (Total of 10 years of relevant experience without bachelor's degree)

  • Minimum 6 years' project and / or program management experience, including experience defining a new program and/or managing large-scale projects.

  • Proficient experience in Principles of Project, Program or Portfolio Management to develop multi-year business plans.

  • Proficient knowledge of program efforts management tools and methodologies.

  • Understanding and demonstrated application of risk management policies and procedures.

  • Knowledge of program management methodology and techniques; program performance evaluation and change management principles.

  • Experience maintaining and reporting on work effort(s) budgets / methodologies.

  • Proficient experience in USAA's change management methodology or similar industry change management methodology.

  • Demonstrated experience using knowledge of the business, its products, and processes to assess program risks and rewards across multiple technologies and business goals. ?

What sets you apart:

  • US military experience through military service or a military spouse/domestic partner.

  • Experience leading a go-to-market strategy for auto and home ecosystems to increase member value.

  • Experience driving internal understanding, adoption, and alignment of ecosystem advice and "on/off ramps," securing buy-in across the association and motivating teams to deliver on shared goals.

  • Experience in auto or home buying, selling, or maintenance journeys and/or related marketing strategies to inform decisions and ensure member-centric design.

  • Influences the development of future advice and marketing roadmaps, ensuring integration with ecosystem strategy and optimal delivery of eGTM objectives.

Compensation range: The salary range for this position is: $103,450.00 - $197,730.00 .

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

USAA will consider qualified applicants with a criminal history pursuant to the San Diego County Fair Chance Ordinance and the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if USAA is concerned about a conviction(s) that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the back

ground report. Find out more about the Fair Chance Ordinance by visiting the San Diego County Office of Labor Standards and Enforcement webpage.

USAA will consider qualified applicants with a criminal history pursuant to the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if USAA is concerned about a conviction(s) that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Ordinance by visiting the Los Angeles County Office of Labor Standards and Enforcement website.

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you are an existing USAA employee, please use the internal career site in OneSource to apply.

Please do not type your first and last name in all caps.

Find your purpose. Join our mission.

USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.

USAA attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and women of the U.S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself - you just need to share our passion for serving our more than 13 million members.

USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.

California applicants, please review our HR CCPA - Notice at Collection ( here.

USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.

Vacancy posted 22 hours ago
Similar jobs that could be interesting for youBased on the Go-To Market Manager in San Antonio, TX vacancy
  •  ...Senior Marketing Manager ReviveRX is the premier licensed pharmacy specializing in health, wellness, and restorative medicine. We focus on...  ...revenue growth ~ Strong experience in sales enablement and go-to-market strategy ~ Excellent messaging, positioning, and content... 
    Suggested
    For contractors
    Freelance
    Work at office
    Local area
    Remote work
    Shift work
    Afternoon shift

    ReviveRX and Ways2Well

    San Antonio, TX
    3 days ago
  • About the Role As Strategic Marketing Manager for Consumer Retail, you will define and execute channel marketing strategies that accelerate sell...  ...category. This role offers a visible platform to influence go-to-market planning, sharpen your analytical toolkit, and build... 
    Suggested
    Work at office
    Local area
    Work from home
    Home office
    Shift work

    TD Synnex

    San Antonio, TX
    4 days ago
  •  ...Marketing Advertising Group Director Welcome to Whataburger Careers! Whataburger isn'...  ...messaging, and strategic initiatives Manage marketing budgets with strong financial stewardship...  ...E-Verify Program. For more information go to E-Verify is a registered trademark of... 
    Suggested
    Weekly pay
    Full time
    Temporary work
    Work at office
    Remote work
    Work from home
    Home office
    Monday to Thursday
    Flexible hours

    Whataburger

    San Antonio, TX
    3 days ago
  •  ...Job Description Social Media Manager - Job Description We're looking for a creative and strategic Social Media Manager who...  ...community engagement, social listening, and reporting. Build Go-to-Market campaigns that drive revenue spikes and lower CPA. Define engagement... 
    Suggested
    Flexible hours
    Shift work
    Night shift

    Peyton Resource Group

    San Antonio, TX
    4 days ago
  •  ...outcomes. This role supports Leap Platform, an innovative go-to-market business built within TD SYNNEX designed to transform how...  ...bringing together sales, marketing, customer success, and lifecycle management into a single, unified motion to drive adoption and long-term... 
    Suggested
    Local area
    Remote work

    TD Synnex

    San Antonio, TX
    1 day ago
  •  ...Head of Brand Marketing About the Company Well-funded document platform Industry Internet Type...  ...-class product team to ensure a seamless go-to-market execution. The focus is on...  ...potential of AI tools for a lean team. Hiring Manager Title Chief Executive Officer (CEO)... 
    Agency work

    Confidential

    San Antonio, TX
    22 hours ago
  •  ...Product Portfolio Manager This position is responsible for managing the product portfolio for the In-Store Bakery/Deli channel throughout...  ...related to commercialization, pricing support, packaging, marketing materials and portfolio evaluation in order to deliver... 

    MRINetwork

    San Antonio, TX
    4 hours ago
  •  ...Senior Manager, Product Marketing - Strategic Partnerships + New Services About the Role As Senior Manager, Product Marketing , you will lead go-to-market strategy and marketing activation for an integrated value proposition and set of complementary services designed... 
    Relocation

    Anywhere Real Estate

    San Antonio, TX
    2 days ago
  •  ...of Child Advocates San Antonio in Bexar County through email marketing, social media, website, media spots, and other channels. Your...  ...design and your solid digital marketing, graphic design, project management, and storytelling skills will be invaluable as the agency... 
    Temporary work
    Local area

    Child Advocates San Antonio

    San Antonio, TX
    1 day ago
  •  ...Director of Marketing for Ecuador The Director of Marketing for Ecuador will be responsible...  ...and digital engagement. This leader will manage end-to-end marketing operations, leverage...  ...digital marketing, brand strategy, and go-to-market planning. ~ Strong experience... 
    Local area

    MRINetwork

    San Antonio, TX
    1 day ago
  •  ...Marketing Manager The Marketing Manager is responsible for owning and executing marketing, communications, and demand generation initiatives, identifying opportunities for revenue growth. This person is a problem solver, attentive to details, ROI-focused, and a big-... 

    MRINetwork

    San Antonio, TX
    1 day ago
  • Director of Sales & Marketing San Antonio, TX Who We Are Based in San Antonio, Texas,...  ...Hotels is a proven leader in the development, management and ownership of hospitality assets. At...  ...by Agency. Already applied? Go to TalentReef to see your application Position... 
    Contract work
    Temporary work
    Work at office
    Local area
    Night shift
    Weekend work
    Afternoon shift

    Zachry Hotels, LLC

    San Antonio, TX
    4 days ago
  •  ...Chief Marketing Officer (CMO) About the Company Thriving events entity Industry...  ...primarily B2B, to position the company as the go-to platform for live event organizers and...  ...inclusivity and accessibility. Hiring Manager Title CEO Travel Percent Less than... 

    Confidential

    San Antonio, TX
    22 hours ago
  •  ...primary focus of the role is to drive revenue, increase profit before taxes within their branch and other assigned branches in the market, and manage risk within their branch and other assigned branches in the market. Job functions also include maintaining a superior and... 
    Traineeship
    Work at office
    Local area

    Morgan Stanley

    San Antonio, TX
    1 day ago
  • $85k - $115k

     ...solutions, and other home medical equipment, we empower patients to manage their health from the comfort of home. With hundreds of...  ...and services at Rotech.com. Overview and Responsibilities Market Sales Manager - Lead and Grow Your Market Lead with purpose.... 
    Work experience placement
    Work at office
    Local area

    Rotech Healthcare

    San Antonio, TX
    5 hours ago
  •  ...Top 500 Design Firms. Position summary: Aligns all strategic marketing, business development, and client engagement activities...  ...footprint. Responsible for coordinating with regional Pursuit Managers in support of marketing and strategic opportunities. Primary focus... 
    Work at office

    Johnson, Mirmiran, and Thompson Inc.

    San Antonio, TX
    4 days ago
  •  ...initiatives, as well as penetrating additional A&D markets. A strategic acquisition has been made,...  ...a strategic-minded individual with a go-getter attitude, capable of shaping the...  ...role as the business expands. Hiring Manager Title CRO Travel Percent Less... 

    Confidential

    San Antonio, TX
    3 days ago
  • $128.38k - $248.49k

     ...The Director of Marketing - Bakery leads the commercial strategy, product portfolio management, and market growth initiatives for the bakery category across Foodservice, National...  ...For additional information about our company, go to C.H. Guenther & Son and its subsidiaries... 
    Work at office
    Local area
    Flexible hours

    C.H. Guenther & Son

    San Antonio, TX
    1 day ago
  •  ...Head of Product Marketing About the Company Innovative AI-powered security detection platform Industry Computer & Network Security...  ...a Head of Product Marketing to play a pivotal role in the go-to-market function, particularly in the launch of its latest product... 
    Immediate start
    Remote work

    Confidential

    San Antonio, TX
    1 day ago
  • $143.32k - $273.93k

     ...will be focused on developing processes in partnership with the Go To Market (GTM) team to increase the speed and quality of delivery while...  ...Auto and Umbrella Product Delivery and GTM. This role manages a team of individual contributors that are responsible for overseeing... 
    H1b
    Work at office
    Remote work
    Relocation package
    Flexible hours

    USAA

    San Antonio, TX
    2 days ago
  •  ...for driven and enthusiastic Event Sales Managers to lead our events and group sales efforts...  ...bookings and to help establish PINSTACK as the go-to spot for fun and unforgettable group...  ...parties, and corporate outings. Marketing & Outreach: Collaborate with the Marketing... 
    Work at office
    Local area
    Immediate start
    Flexible hours
    Afternoon shift

    Entertainment Promotions

    San Antonio, TX
    4 days ago
  •  ...Head of Growth Marketing About the Company Innovative end-to-end recruiting software Industry Internet Type Privately Held...  ...Company is seeking a Head of Growth Marketing to spearhead its go-to-market strategy and take ownership of the entire growth funnel... 

    Confidential

    San Antonio, TX
    18 hours ago
  •  ...Company Fast-growing HR tech company building an AI-forward go-to-market engine. Industry Computer Software Type Privately...  ...leader who is driven to win and not just maintain. Hiring Manager Title Chief Executive Officer (CEO) Travel Percent 40%... 

    Confidential

    San Antonio, TX
    4 days ago
  •  ...B2B professional services firm. The successful candidate will be tasked with assessing, refining, and formalizing the company's go-to-market strategy by region and vertical, with a strong focus on driving both organic and inorganic growth. This role requires a passionate... 

    Confidential

    San Antonio, TX
    3 days ago
  •  ...Job Summary The Market Clinical Informatics Manager (MCIM) will lead the implementation and optimization of clinical applications, projects and initiatives that support providers and clinicians in providing quality patient care in the most efficient manner using technology... 
    Work at office

    Texas Executives

    San Antonio, TX
    2 hours ago
  •  ...Vice President of Marketing About the Company Innovative vetting & hiring platform for...  ...-performing marketing team, building and managing demand generation programs, and overseeing...  ...value proposition, product messaging, and go-to-market strategies. The VP of Marketing... 
    Freelance
    Remote work

    Confidential

    San Antonio, TX
    4 days ago
  •  ...Head of Marketing, Growth Marketing About the Company Innovative virtual care company specializing...  ...and influencer programs, and owning the go-to-market for a flagship course. The role...  ...and leading it to new heights. Hiring Manager Title Founder Travel Percent... 

    Confidential

    San Antonio, TX
    2 days ago
  • $20k - $80k

     ...Marketing Representative Perks: Online Mobile Courses Flexible Scheduling...  ...Marketing Representative takes pride in going above and beyond customer expectations in...  ...all hiring decisions will be made by the management of this franchisee. All inquiries about... 
    Work at office
    Flexible hours

    PuroClean

    San Antonio, TX
    4 days ago
  •  ...Vice President, Marketing About the Company Respected biotechnology (BioTech) company developing...  ...with sales leadership to define go-to-market strategies. Applicants for the...  ...essential, as the role involves recruiting, managing, and mentoring a high-performing... 

    Confidential

    San Antonio, TX
    4 days ago
  •  ...and post-launch stages, with a focus on measuring and optimizing performance, managing the revenue pipeline, and collaborating with cross-functional teams to ensure a cohesive go-to-market approach. Applicants for the CRO position at the company should have a Bachelor... 
    Worldwide

    Confidential

    San Antonio, TX
    1 day ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Go-To Market Manager. Be the first to apply!