Field Marketing Manager - Westwood, MA

Job Description

Field Marketing Manager, New England

Coldwell Banker Realty

Coldwell Banker Realty is seeking a high-energy, strategic Field Marketing Manager to support real estate agents across the New England region.

This is a highly visible, role for someone who wants to operate at the intersection of marketing, technology, and business strategy .

You will partner directly with agents and leadership to help grow their business by translating complex marketing tools, platforms, and tech/ai driven capabilities into simple, actionable strategies. Your ability to communicate clearly, think strategically, and execute quickly will directly impact agent performance and market share.

This role blends field marketing, consulting, team leadership, and strategic planning, while helping bring Coldwell Banker Realty's value proposition to life: Production Power, Coaching to Confidence, Wealth Builder, and Culture.

If you are naturally curious, strong in communication, and excited by the role technology plays in modern marketing, this is an opportunity to build a meaningful career with real impact.

What You'll Do

Advisor to Agents and Leaders

• Serve as a trusted marketing partner to agents and sales leaders, helping them grow their business through smarter use of tools, platforms, and strategy
• Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately
• Lead group sessions and one-on-one consultations to guide personal marketing strategy
• Partner with top-producing agents to align marketing with business goals
• Maintain strong in-office presence to support engagement, recruiting, and retention

Technology & Marketing Translator

• Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms
• Turn new tools and capabilities into practical, easy-to-use workflows
• Drive awareness and usage of Coldwell Banker Realty's marketing ecosystem

Team Leadership & Execution

• Support and develop office-based marketing specialists, ensuring high-quality, consistent service
• Help prioritize team efforts based on agent needs and business impact
• Contribute to a high-performance, service-driven team culture

Strategic Market Support

• Execute localized marketing strategies that drive agent growth and market share
• Track performance and communicate insights to leadership
• Support recruiting efforts with customized presentations and strategic positioning

Events & Market Presence

• Plan and execute local events and initiatives that build agent engagement and brand visibility
• Represent the Coldwell Banker brand with professionalism and confidence

What Makes This Role Exciting

• Direct impact on agent success and business growth
• Exposure to leadership, top producers, and high-value recruiting conversations
• Hands-on experience with AI, digital marketing, and emerging technology
• Opportunity to develop both strategic and executional skill sets early in your career

Who You Are

• A strong communicator who can simplify complex ideas
• Naturally curious about marketing, technology, and business growth
• Comfortable presenting, teaching, and influencing others
• Organized, proactive, and able to manage multiple priorities
• Energized by being in the field and working directly with people

Qualifications

• 3-5 years of experience in marketing, communications, or a related field
• Minimum 2 years' experience as a people manager of 2 or more direct reports
• Strong presentation, writing, and communication skills
• Ability to quickly learn and explain new technology platforms and tools
• Familiarity with social media marketing and digital content
• Experience managing multiple projects and deadlines
• Ability to travel within a designated group of assigned offices in the region

Nice to Have

• Exposure to real estate tools and an understanding of how they support marketing and productivity
• Experience working in real estate or a field-based environment
• Understanding of personal branding and lead generation strategies

About Us

Coldwell Banker® is one of the world's leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.


Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.


At Anywhere, we are empowering everyone's next move - your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.


We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

• Great Place to Work
• Forbes World's Best Employers
• Newsweek World's Most Trustworthy Companies
• Ethisphere World's Most Ethical Companies