Publisher Partner Manager, Learning & Lifestyle - TikTok Operations (Los Angeles)

Responsibilities The Emerging Verticals team builds and scales programs that grow high-quality content supply across TikTok's content categories in North America. Our work sits at the intersection of platform strategy, content growth, and product adoption—helping creators and publishers expand their presence, build sustainable content strategies, reach new audiences, and grow their impact on TikTok. About the Role We are looking for a Publisher Partner Manager to manage and grow a portfolio of strategic publisher accounts across key content verticals. You will serve as the primary point of contact for your publisher portfolio, owning partner relationships end-to-end and helping publishers develop effective content strategies, grow their audiences, increase platform engagement, and deepen their partnership with TikTok. This role combines strategic account management, publisher development, content strategy, and cross-functional execution. You will work closely with publishers to understand their business priorities, editorial strategies, audience development goals; identify growth opportunities; drive adoption of platform products and programs; and translate TikTok's strategic priorities into actionable plans for publisher partners. The ideal candidate has experience managing publishers, media organizations, or strategic content partners and understands the evolving digital media ecosystem, publisher business models, audience development strategies, and content distribution across digital platforms. Responsibilities Manage and grow a portfolio of strategic publisher accounts, serving as the primary point of contact and trusted strategic advisor. Own publisher relationships end-to-end, including partner identification, onboarding, account planning, performance reviews, growth strategy, and long-term engagement. Develop publisher-specific growth strategies that help partners increase high-quality content supply, grow audiences, improve engagement, and expand their presence on TikTok. Understand publishers' business models, editorial strategies, content operations, organizational structures, and strategic priorities to identify opportunities for deeper platform collaboration. Conduct regular business reviews and strategic planning sessions with publisher partners to evaluate performance, align on priorities, and develop joint growth plans. Drive adoption of TikTok products, programs, and strategic initiatives across publisher accounts. Analyze publisher performance, content trends, and audience insights to identify growth opportunities, performance gaps, and actionable recommendations. Identify, develop, and scale high-potential publisher accounts that can serve as showcases for high-quality content and best practices within their respective content categories. Build relationships with key stakeholders across publisher organizations, including editorial, audience development, social media, content strategy, partnerships, and executive leadership teams. Partner cross-functionally with Product, Creator Operations, Marketing, Comms, and other internal teams to represent publisher needs and execute strategic initiatives. Gather structured publisher feedback and industry insights to inform product development, platform strategy, and operational priorities. Develop scalable publisher management frameworks, playbooks, and best practices that improve account management efficiency and publisher outcomes. Monitor trends across digital media, publishing, social platforms, and the broader content ecosystem to identify emerging opportunities and potential strategic partnerships. Qualifications Minimum Qualifications 5+ years of experience in publisher partnerships, partner management, strategic account management, business development, digital media, content partnerships, or related fields. Demonstrated experience managing publishers, media organizations, strategic content partners, or enterprise accounts. Strong understanding of the digital media ecosystem, publisher business models, editorial operations, audience development, and content distribution strategies. Proven ability to develop account strategies, identify growth opportunities, and drive measurable partner outcomes. Experience using data and performance insights to develop actionable recommendations and influence partner strategies. Strong communication, relationship management, negotiation, and stakeholder management skills. Ability to manage complex partner relationships and operate effectively in a fast-paced, cross-functional, and evolving environment. Preferred Qualifications Experience working directly with publishers, media companies, digital-native media organizations, or content platforms. Existing relationships within the North American publisher and digital media ecosystem. Experience developing joint business plans, conducting strategic business reviews, and managing senior external stakeholders. Understanding of publisher monetization models, content distribution strategies, audience growth, and platform partnerships. Experience collaborating with Product, Marketing, Comms, and Operations teams to launch and scale partner initiatives. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $115520 - $258400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). #J-18808-Ljbffr Tik Tok