Sr Manager, Content Strategy, Planning & Analysis

Job Posting Title: Sr Manager, Content Strategy, Planning & Analysis Req ID: 10159846 Job Description: 10159846 – Senior Manager, Content Strategy, Planning & Analysis About the Role & Team Disney's Direct-to-Consumer (DTC) organization oversees the Disney+ and Hulu streaming businesses within Disney Entertainment, bringing The Walt Disney Company's world-class storytelling to a growing global audience. Within DTC, the Content Strategy, Planning & Analysis (CSP&A) team sits within the Content Planning & Partnerships organization and serves as the center of excellence for content investment strategy, portfolio planning, content valuation, forecasting, and performance measurement. The team partners closely with Content Partnerships, Finance, DTC Strategy, Analytics, Research, Marketing, Programming, and Operations teams to provide data-driven recommendations that shape content investment decisions and maximize business impact. The Senior Manager, Content Strategy, Planning & Analysis will lead content valuation and performance analysis for Disney+'s global licensed content portfolio. This role combines strategic thinking, financial acumen, advanced analytics, and people leadership to evaluate content investments, assess performance, and develop actionable insights that inform future acquisition and programming decisions. The ideal candidate is an analytical leader who thrives in a fast-paced environment and is passionate about the evolving streaming landscape. What You Will Do Lead content valuation and performance assessment for Disney+'s global licensed content portfolio. Develop strategic recommendations and investment frameworks that guide content acquisition and programming decisions. Partner with senior stakeholders across Content Partnerships and DTC leadership to deliver insights on content performance and portfolio strategy. Translate complex data and consumer viewing behaviors into actionable business recommendations. Drive continuous improvement of content valuation methodologies, forecasting models, performance measurement frameworks, and reporting tools. Lead and develop a high-performing team of analysts while fostering collaboration and analytical excellence. Responsibilities Define, maintain, and enhance methodologies, KPIs, and frameworks used to evaluate content investments and business performance. Develop financial models, performance forecasts, and valuation analyses to support acquisition and renewal decisions. Analyze and contextualize content performance using consumption, engagement, and business metrics. Create content performance projections, benchmarking analyses, and strategic business cases to support content investment decisions. Lead executive-level reporting and presentations that communicate key findings, recommendations, and portfolio performance. Identify opportunities to optimize content investment strategies and maximize return on investment. Design and improve scalable processes, workflows, and reporting