Strategic Communications Director

Description

Strategic Communications Director | YMCA of the North Association | $61,500 - $82,000

The YMCA of the North-one of the largest and most dynamic nonprofit organizations in the region-is seeking an experienced Strategic Communications Expert. This full-time position offers a comprehensive benefits package, a free family Y membership, and more.

In-Person Attendance Requirement: Candidates must be located within reasonable commuting distance and able to adjust their schedule as needed to support regular, often daily, in-person collaboration.

The salary for this position starts at $61,572. We take into consideration an individual's background and experience in determining salary; therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of other benefits and earned time off that vary depending on part-time or full-time status.

1. Job Summary:

The Strategic Communications Director is responsible for driving internal and external communications, shaping organizational storytelling and producing high-impact social media content. Keep team members and the community informed and connected while strengthening the organization's external presence across TikTok, LinkedIn, Instagram Reels and YouTube Shorts.


2. Essential Functions:

Internal Communications (~40%)


• Develop, write and distribute internal announcements, newsletters, leadership updates and team-wide communications.


• Write talking points, scripts and messaging for leadership as needed.


• Maintain an internal editorial calendar and coordinate cross-team messaging.


• Support organization-wide campaigns with clear, timely internal messaging.


Public Relations & Organizational Storytelling (~20%)


• Assist with organizational announcements, press releases and public-facing messaging.


• Capture stories across departments, highlighting impact, culture and program success.


• Partner with Marketing, People and Culture and leadership teams to ensure message alignment and clarity.


• Capture member stories and testimonials by building relationships across YMCA locations and programs.


• Source leads and identify program impact opportunities that support marketing and PR initiatives.


Social Media Content Creation (TikTok/Short-Form) (~40%)


• Concept, script, shoot and edit short-form videos aligned with brand voice and content strategy.


• Act as an on-camera personality or direct others as needed.


• Track performance analytics and optimize content for reach, engagement and follower growth.


• Monitor trends and adapt content formats that increase visibility.


• Provide LinkedIn content support for the organization


3. Relationship:


This position reports to the Associate Vice President of Communications, who reports to the Executive Vice President of Strategy and Chief Marketing Officer. The incumbent closely collaborates with the Vice President of Marketing and the Marketing/Digital team. The incumbent interacts regularly with business line and program leaders, managers, supervisors and other team members.


4. Qualifications:

Required:

• Bachelor's degree in English, communications, public relations, journalism or related field; demonstrated experience may be considered in lieu of degree.

• Minimum of seven (7) years of communications, social media, PR, or content creation experience.

• Demonstrated ability to produce short-form video content (TikTok, Reels, YouTube Shorts).

• Excellent writing skills, particularly in clear, concise internal messaging.

• Strong storytelling instincts and comfort collaborating across teams.

• Ability to adapt quickly, juggle multiple deadlines and maintain brand consistency.

Preferred:

• Part communicator, part creator.

• Ability to shift from drafting a CEO announcement to filming a trending TikTok in the same afternoon.

• Confident, witty and comfortable on camera (or behind the scenes directing talent).

• Proactive, curious, and plugged into culture.
• Bi/multilingual.

5. Physical Demands:

• Ability to work on a computer for extended period of time.
• Ability to travel to YMCA branches, camps or other locations.
• Ability to work irregular hours, as needed, to support urgent communication needs.

6. Additional Notes:

This job description represents the major functions of the position but is not intended to be all-inclusive. The incumbent is responsible for taking direction from the EVP & Chief Marketing Officer or their representatives in completing projects or performing duties deemed necessary for organizational success.